Delta’s 2011 holiday ecard took those who opened the email on a world tour, tying in season’s greetings with Delta destinations. The interface was … Read the whole story
Ask an email expert any question about email and the response is usually, "It depends. You should A/B test it to find out." No … Read the whole story
This supermarket chain used email as a way to connect and activate its fans, both in the email content and through heavy Facebook integration. … Read the whole story
In this and past political seasons, one often-discussed topic is whether it's OK for a candidate to change his stance on an issue. If … Read the whole story
With fun, engaging creative, Yesmail spread the word about an HP clearance event. At first glance, the email looks like a static email, with … Read the whole story