Monday, November 19, 2012

Around The Net

  • B2B Buyers Prefer Email for New Business Contacts Brafton

    A new report by RSW/US that studies the communication channels preferred by B2B buyers has found that email remains the overwhelming favorite. 77% of survey respondents said email was their top choice for receiving contact from a prospective partner, more than twice as many as direct mail in second. Fewer than one in four preferred the phone or conferences as a way to find new partners.  ...Read the whole story

  • Smart Devices Driving More Traffic to E-Commerce Sites Marketing Charts

    Smartphones and tablets are now responsible for over 18% of traffic to e-commerce sites, according to a new study by Monetate. The share of traffic from mobile devices has more than doubled from a year ago, when it was 7.7%. PCs still lead in conversion at 3.28%. Tablets are not far behind at 3.12%, but smartphones lag at only 1.01%.  ...Read the whole story

  • Taliban Accidentally Reveals Entire PR Email List geek.com

    The Taliban publicly revealed its entire 400-name email list of public relations contacts last week when a spokesperson emailing to the list imported it into the CC field of a mail instead of the BCC field. The organization maintains the list principally to claim credit for attacks. ...Read the whole story

  • Retailers Harness Big Data for a CRM Boost Enterprise Apps Today

    Retailers and other e-commerce businesses are combining email behavioral data with in-store, web browsing, demographic and other data to build narrower customer profiles for increased targeting and more sales opportunities. Williams-Sonoma, Major League Soccer, Expedia.com and Macys.com discuss how they integrate marketing, analytics and IT. ...Read the whole story