Monday, November 19, 2012

Around The Net

  • B2B Buyers Prefer Email for New Business ContactsBrafton

    A new report by RSW/US that studies the communication channels preferred by B2B buyers has found that email remains the overwhelming favorite. 77% of survey respondents said email was their top choice for receiving contact from a prospective partner, more than twice as many as direct mail in second. Fewer than one in four preferred the phone or conferences as a way to find new partners.  ...Read the whole story

  • Smart Devices Driving More Traffic to E-Commerce SitesMarketing Charts

    Smartphones and tablets are now responsible for over 18% of traffic to e-commerce sites, according to a new study by Monetate. The share of traffic from mobile devices has more than doubled from a year ago, when it was 7.7%. PCs still lead in conversion at 3.28%. Tablets are not far behind at 3.12%, but smartphones lag at only 1.01%.  ...Read the whole story

  • Taliban Accidentally Reveals Entire PR Email Listgeek.com

    The Taliban publicly revealed its entire 400-name email list of public relations contacts last week when a spokesperson emailing to the list imported it into the CC field of a mail instead of the BCC field. The organization maintains the list principally to claim credit for attacks. ...Read the whole story

  • Retailers Harness Big Data for a CRM BoostEnterprise Apps Today

    Retailers and other e-commerce businesses are combining email behavioral data with in-store, web browsing, demographic and other data to build narrower customer profiles for increased targeting and more sales opportunities. Williams-Sonoma, Major League Soccer, Expedia.com and Macys.com discuss how they integrate marketing, analytics and IT. ...Read the whole story

The Importance of the Ad Hoc Email Template when Disaster Strikes

In an emergency, email is pressed into service because it is quick, efficient, robust and mobile-friendly. Brands should have an ad hoc template ready for when disaster strikes, with subtle and professional branding, customer service contact ...More