Game-Changers In Email Marketing Best Practices

We have a stock of presentations that we've given to new colleagues over the years to introduce them to the crazy world of email, including the basics of email layout "anatomy" and a crash course on subscribers' "email mindset." Each presentation serves as a sort of snapshot of where the email marketing world was during a given year. I recently looked back over them to see what's changed and what hasn't. ...More

  • 10 Tips For Ensuring Black Friday and Cyber Monday Deliverability

    The keys to deliverability success during email's busiest season are leveraging subscriber data in its totality, and understanding the nuances involved in messaging across platforms and devices. For example, removing the least responsive 1% of your list can result in a 5% deliverability lift. Read the full article at the Message Bus blog. ...More