Tuesday, November 20, 2012

Around The Net

  • Black Friday Has Begun Already in the InboxThe Retail Email Blog

    While opening phyiscal retail stores on Thanksgiving is a contentious issue, many online retailers have already opened up their Black Friday specials and are using email to lure early shoppers. Home Depot, Dell, Walgreens, Kmart and others have all emailed their customers inviting them to shop Black Friday early online. ...Read the whole story

  • Researchers Propose Spam Filter That Screens Visual Content In Conjunction with TextPhys.Org

    Researchers at Concordia University's Institute of Information Systems Engineering are working on a new statistical framework for spam filtering that addresses the shortcomings of present systems. Most current approaches focus either on the text in messages or the image saturation, but rarely both text and image. The method proposed by researchers examines the image content along with the text, to thwart the image layering and other tactics used by spammers to sneak messages through filters. "Our new method for spam filtering is able to adapt to the dynamic nature of spam emails and accurately handle spammers' tricks by carefully identifying ... ...Read the whole story

  • SMBs Less Likely To Invest In Email MarketingeWeek

    A study by Forrester Research on behalf of Act-On has found that small and medium businesses (SMBs) are less likely to invest in email marketing than larger enterprises. Marketing budget does not appear to be the driver, however, as 61% of SMBs in the study report spending more on marketing than the average large business.  ...Read the whole story

  • Poor In-Store Customer Service Driving Shoppers to E-CommerceDirect Marketing News

    A new study by customer analytics company ClickFox has found that 60% of consumers surveyed intend to do the majority of their holiday shopping online. Three quarters of them indicate that the reason is the better customer service offered by online retailers. ...Read the whole story

Game-Changers In Email Marketing Best Practices

We have a stock of presentations that we've given to new colleagues over the years to introduce them to the crazy world of email, including the basics of email layout "anatomy" and a crash course on ...More