Monday, November 26, 2012

Around The Net

  • Email List Prices Drop as Supply

    List management company Worldata reports that the average price of aggregated email lists has dropped 4.35% over the same period a year ago, to $154 per thousand names. Postal list prices have also softened by 3.13% to $124 per thousand.  ...Read the whole story

  • Black Friday Online Retail Traffic Increased 7% in 2012, Thanksgiving Not Far BehindExperian CheetahMail Blog

    Experian has published its analysis of Black Friday traffic to the Top 500 online retailers and found a 7% lift over Black Friday in 2011. Black Friday traffic was only 1% higher than Thanksgiving Day traffic this year, proving correct the analysts who predicted holiday creep would result in a big retail Thanksgiving online.  ...Read the whole story

  • Marketing Attribution Modeling Now Becoming MainstreamMarketing Charts

    According to a new study by Econsultancy and Adobe, 54% of clients and 64% of agencies report that they carry out marketing attribution. This is up from a similar report in July 2012 where only 24% of marketers were engaged in marketing attribution, and a report in June that had the practice at only 8% adoption. Both agencies and clients cite the rise of mobile as the reason for the increased attribution scrutiny. ...Read the whole story

  • Message Bus Launches Cloud-Based Email Reporting ServiceTalkin' Cloud

    Cloud-Based Email Services company Message Bus has launched Discover, a free reporting service that allows companies to see if their email systems are being abused or misused. Message Bus reports that the service has saved an ecommerce company over $1 million by revealing unauthorized senders. ...Read the whole story