Thursday, December 13, 2012

Around The Net

  • Newsletters Most Popular Type of Email MessageseMarketer

    Newsletters are the most popular type of email messages, used by 89% of email marketers according to a November 2012 study by Lyris. Promotions and discounts are a close second at 86%, followed by free content at 76%. The study also tracked techniques used by digital marketers and found that 85% use list segmentation and targeting.  ...Read the whole story

  • Online Retailer Uses Content Marketing and Social Media to Identify Best Content for EmailMarketingSherpa

    Online electronics retailer ZAGG relies heavily on its blog content to attract an audience, posting 25-35 times per week on a variety of topics. The company tests each blog post on its audience of 30K Twitter followers, selecting only those with the most retweets and replies to roll out to its 200K Facebook fans. Only the posts that receive a high number of likes, comments and shares on Facebook qualify for inclusion in the company's emails.  ...Read the whole story

  • Yahoo's Email Rescue May Come Just in the Nick of TimeTechNewsWorld

    Paul Levinson, professor of communication and media studies at Fordham Universities believes the relaunch of Yahoo Mail and its new mobile apps may have arrived just in time to protect the company's share of the inbox market. "I think people mainly maintain a Yahoo email account to route spam and junk mail into, and as an alternative account in case the Google system goes down," he said, and saw Yahoo headed in the same direction as AOL mail some years back. ...Read the whole story

  • Mailbox App for iPhone Treats Inbox Like To-Do ListTechCrunch

    Mailbox, a new inbox management app for the iPhone from the makers of Orchestra, has launched in Beta and is quickly winning fans among the technorati, with TechCrunch's Michael Arrington calling it "the real deal" and beta testers lauding its intuitive features. The app treats the inbox like a to-do list, allowing users to employ simple swiping gestures to archive, delete or save emails for later. The latter is its most interesting feature, as it allows iPhone users to time-shift email for a few hours, a day, or even until the weekend.  ...Read the whole story

  • iOS 6 Represents 66% of All iPhone Email OpensReturn Path Blog

    Return Path reports that consumer adoption of iOS 6 has been startlingly quick, with 2/3 of all iPhone opens occuring on the new operating system a month after its launch. The company also reports that iPod Touch email opens have declined steadily over the past year. iPad email opens have leveled off, though the company believes that may be consumer anticipation of the iPad Mini and expects the percentage of opens on the iPad to increase again after the holidays. ...Read the whole story

Extra Space Abandoned Time Lag And Results Improved

At Extra Space Storage, marketing director Dayna Hathaway said shopping cart abandonment emails were going out 24 hours past abandonment. "That's obviously too late," she said. ...More