Anti-ROI Of Poor Mobile Experience: Your Brand May Be Losing Money Daily

Every month, it seems a new report is released announcing that more people are buying and using their smartphones to browse websites, send email, watch sale items and even make purchases. Some brands report as many as 40% of their opens come from mobile devices. Unfortunately, the explosion in mobile opens has not translated into an explosion in mobile clicks, and many brands are now seeing troubling declines in their engagement metrics. What's even more troubling, though, is that many of these brands aren't doing anything about it. ...More