Thursday, December 20, 2012

      Around The Net

      • Oracle Acquires Eloqua for $871 MillionBusiness 2 Community

        Oracle has announced today that it is acquiring email and marketing automation company Eloqua for $871 million dollars, intending to make the Eloqua platform the centerpiece of its marketing cloud offering. The move strengthens the company's ability to integrate and act on Big Data in marketing campaigns.  ...Read the whole story

      • Facebook Tests $1 Fee to Reach Users' InboxesCNET

        Facebook has revamped its Messages feature to allow users to reach people who are not friends through the Facebook Email system. A new feature the company is testing charges senders a $1 fee for delivery of a message directly into the targeted users' Facebook inbox, skirting any filters the user has set up to send messages from unknown senders elsewhere. ...Read the whole story

      • PPC and SEO Firm Wpromote Adds Email Marketing Digital Journal

        Online marketing firm Wpromote has added email marketing to its services, alongside the PPC and SEO offerings it is best known for. The email marketing service includes ESP migration and setup, custom copywriting and design, A/B testing and list growth and segmentation.  ...Read the whole story

      • Stores Seeking Shoppers Find E-Mail Outdraws FacebookBloomberg

        Retailers are expected to increase their email volume by 19% this holiday season, and are investing in ROI-boosting technology allowing the delivery of more personalized and relevant messages. In contrast, the number of Black Friday and Cyber Monday shoppers who made a purchase after clicking through a link in a social network has declined 26% over the previous year, with socially-driven purchases comprising only 0.5% of online revenue during these two highly productive shopping days. ...Read the whole story

      • Mobile Will Impact Holiday Purchasing Decisions for 87 Per cent of ConsumersMobile Marketing Magazine

        According to a joint survey by Sybase 365 and The Mobile Marketing Association, 87% of consumers' holiday purchase decisions will be impacted by mobile. Additionally, 50% of those surveyed said they intend to purchase directly through a mobile device for a holiday, using mobile websites, apps, a mobile POS system or SMS/text. ...Read the whole story

      Go Big Or Go Home -- With Your Email Strategy & Data Smarts

      "Relevance" used to be the biggest catchphrase in email marketing, followed closely by "it depends," which is a favorite among email strategists (especially Andrew Kordek). However, both these terms seem to be losing ground to "Big ...More