Go Big Or Go Home -- With Your Email Strategy & Data Smarts

"Relevance" used to be the biggest catchphrase in email marketing, followed closely by "it depends," which is a favorite among email strategists (especially Andrew Kordek). However, both these terms seem to be losing ground to "Big Data." We now live in a world where 2.5 quintillion bytes of data are created each day, according to IBM. In the world of email marketing, where there is big data, you will also find relevance. Big data is a large topic with many facets, but when it comes to email marketing, there are a few things you need to do: ...More