Friday, December 21, 2012

Around The Net

  • 40% of CMOs Believe Email Can Drive a 10% Increase in Holiday SaleseCircle

    A survey of CMOs by eCircle reveals that 40% believe email can generate a 10% lift in holiday sales this season. Respondents were bullish on email compared to all other digital channels, with 43% citing email as a "very important" channel for driving holiday sales. SEM and SEO followed at 33% each, with social media at 21% and display advertising at 20%. ...Read the whole story

  • TrustedWebmail To Open Registration for Email Accounts in 25,500 DomainsMarketWire

    TrustedWebmail, an initiative of digital community site DigitalTown, will open registration for its webmail service on December 28th. Users may choose from over 25,000 domains in seven broad categories: School Spirit, Education, Sports, Mascots, Professional/ Business, City/State and Status. Unlike the free email services offered by Google, Yahoo and Microsoft, TrustedWebmail charges $5 per year and contains no advertisements. ...Read the whole story

  • Contactually Launches Year-End Email Report Card ServiceTechCrunch

    Contactually, the makers of a lightweight CRM application, has launched an end of the year "email report card," which grades email users on how effectively they communicate via email. By connecting to a user's Gmail, IMAP (such as Yahoo) or Outlook Exchange account, the service scans emails received, replied to, ignored and sent and then presents the user with a letter grade in several categories inclucing Average Response Time and Unresponded Emails. The service also scores sent emails based on mood, calculates the percentage sent day vs. night, lists popular words by month and many other metrics.  ...Read the whole story

  • Oracle Acquires Eloqua for $871 MillionBusiness 2 Community

    Oracle has announced today that it is acquiring email and marketing automation company Eloqua for $871 million dollars, intending to make the Eloqua platform the centerpiece of its marketing cloud offering. The move strengthens the company's ability to integrate and act on Big Data in marketing campaigns.  ...Read the whole story

How The Daily Deals "Fading" Business Model Affects Email Marketing

The explosion of the daily deal ecommerce businesses that are reliant on anticipated emails helped reprove the viability of the email channel. Now that the daily deal sites are struggling, is it an indication that email's ...More