Wednesday, December 26, 2012

Around The Net

  • Email ROI Outperforms Social Media 3-to-1Columbus Dispatch

    A study by the Direct Marketing Association has found that email generated $39.40 in sales for every one dollar spent. Search earned $22.38, display advertising $19.71 and social media followed at $12.90 in sales for each dollar spent. ...Read the whole story

  • Privacy Bill Passes Congress After Stripping out Email SafeguardsMashable

    The updated version of the 1986 Electronic Communications Privacy Act included a provision that would require a search warrant in order for law enforcement agencies to obtain emails over 6 months old. When the original law was written, email volume was low and archiving was almost non-existent. Many privacy groups supported the new bill since the advent of cloud-based emails, backup servers and virtually unlimited email storage means that most emails continue to exist much longer than 6 months. The bill passed through the Senate Judiciary Committee in November but was stripped of the language which stipulated the use of ... ...Read the whole story

  • Santa Claus Has Email Sender Score of 98 and 100% Read-Before-Delete RateReturn Path Blog

    An analysis of the email marketing performance of SantaClaus.com by Return Path has found that Saint Nick's digital marketing elves follow email best practices by properly authenticating emails and keeping Santa's Sender Score quite high, from 87 to 98 while sending high volumes of email. Santa also enjoys enviable engagement, with fully 100% of his emails read before being deleted. ...Read the whole story

  • MailChimp to Launch Gather SMS App for EventsMailChimp Blog

    MailChimp has announced the upcoming launch of Gather, a SMS iPhone app aimed at event marketers and producers. Developed as a companion to a company's existing event registration process, Gather collects mobile phone numbers from attendees for sending real-time SMS messages during an event. In order to encourage participation from users who prefer to protect their mobile numbers from marketers, Gather sets an automatic expiration date following the event for numbers collected. Gather will be available as an iPhone app for event professionals in January. The notifications sent through the app are simple SMS messages so recipients do not need ... ...Read the whole story

Why Mobile Email Templates Need to Disappear

With the rapid proliferation of new mobile devices, each with its own screen size and resolution, the current propensity to design mobile emails for each device has become untenable. Instead, email marketers should adopt a device-agnostic ...More