Preference Centers Aren't Worthless -- Your Approach Can Be

One hot topic at the recent Email Insider Summit in Park City, Utah, centered on the role and value of email preference centers. As with other email-marketing disputes, the debate that emerged from a panel discussion reflected general disagreement over the details and how marketers implement preference center, rather than focusing on the bigger picture. ...More

  • Statistical Significance in a Testing World

    While many marketers are aware of the role of statistical significance in A/B testing, a more fundamental understanding of the mechanics that lie beneath the phrase can improve tests' accuracy and defensibility.  Read the full article on the Experian Marketing Services blog. ...More