Wednesday, January 30, 2013

Around The Net

  • Marketers Say They're Shifting Focus Away From Traditional MediaMarketing Charts

    In a survey conducted by Aquent and the American Marketing Association (AMA), marketers report that they are decreasing their focus on traditional media. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents, led by newspapers (32%), consumer magazines (28%) and radio (24%). Digital and direct channels are the least likely to be cut according to survey respondents.  ...Read the whole story

  • NextAdvisor.com Releases Reviews for Email Marketing ServicesSacramento Bee

    Consumer and small business information announced today the launch of its new email services category providing in-depth, independent reviews and comparisons of leading small business email marketing services. SimplyCast, GetResponse, Mad Mimi, Campaigner, Constant Contact,iContact and Vertical Response were among the services tested and reviewed, with Benchmark Email emerging as the top overall choice. ...Read the whole story

  • Startup Measures How Much Stress Email Gives You, And Helps You Reduce ItBusiness Insider

    Tictrac, a "lifestyle designing" platform, launches publicly next month with the purpose of empowering people with their own data. Tictrac aggregates data from services including Runkeeper, Withings, Facebook, Twitter, and Fitbit and dozens of others into an automated and personal dashboard which allows users to analyze how, for example, their stress level rises with their number of unread emails, or if factors like sleep and weather affect athletic performance. ...Read the whole story

  • Nonsense Spam Designed to Hide Evidence of Identity TheftAll Spammed Up

    Nonsense spam - messages containing no links or images and which seem to have no discernible purpose - may be harmless themselves, but they are often designed to mask more nefarious activity, according to security analysts. Nonsense spam typically arrives in barrages, overwhelming an email account and causing the owner to begin rapidly deleting mass quantities of messages, as many as 60,000 in a 12-24 hour period. But the messages are a distraction, designed to hide email confirmations, receipts and other legitimate inbox activity which occur when the user of a stolen credit card or bank account is making large ... ...Read the whole story

  • Metalogix Releases New Version of Email ArchiverMarketWire

    Metalogix announced today the launch of a new version of its email archiving solution, Metalogix Archive Manager Exchange Edition. A key feature is Heirarchical Storage Manager, the central archiving engine for Microsoft Exchange, Files and SharePoint and now makes all utilities centrally available to manage storage optimization at the click of a button whether on-premise or in the cloud ...Read the whole story

  • Internal Social Networks Will Be Like Email, PhonesComputer Business Review

    Gartner research suggests that enterprise social networking software has several advantages over traditional collaboration when it comes to group organisation and social filtering. Organisations which have an internal social networking environment are able to retrieve needed information from a general-purpose communication platform. Gartner says 30% of such networks will be as essential by 2016 as email and telephones are today. ...Read the whole story

Facebook Puts A Price On Permission

As the latest effort to make email more like postal mail, Facebook's new Paid Messages program is completely fascinating to me. The program, which is in beta, allows individuals to pay $1 to send someone outside ...More