• Thrillist Makes Newsletter Mobile-Friendly

    For mens' lifestyle guide Thrillist, the email newsletter has always been at the heart of its content strategy. But as more users access its content from mobile devices, "we said we have to optimize...so about six months ago we started coding for mobile first," said Thrillist CEO Ben Lerer. ...Read the whole story

What I Learned About Email From My 91-Year-Old Uncle

My great uncle is 91 years old. He recently moved into assisted living (he needs a little more help these days then the family can support), and so we have been going through all of his things. In all of the mess, we did discover something that I found very interesting: V-Mail. In WWII my uncle was a Torpedo Man Second Class. And during this time, the government would provide V-Mail, or "Victory Mail" postcards that the enlisted and deployed could use to communicate back home to family and loved ones. His mother kept them, and when he returned home, ...More