Monday, February 4, 2013

Around The Net

  • Hotmail To Be Retired; DSPs To Lose Cheap Retargeted Ad SpaceAdotas

    A source close to Microsoft has reported that the company will soon retire the Hotmail service and that its replacement, Outlook.com, will be free of ads. Hotmail is a popular low-cost platform for demand-side platforms (DSPs) to use for retargeting ads. A Microsoft spokesperson confirmed that the Hotmail service will disappear, but denied that Outlook.com will be ad free. ...Read the whole story

  • Best Buy Replaces Email With ChatConsumerist

    Best Buy in December removed the contact-customer-service-by-email option on BestBuy.com. The company said it had taken down the e-mail address in favor of live chat. The retailer explained that communicating back and forth via e-mail did not "offer the same level of in-the-moment assistance." Six weeks later, email is back. ...Read the whole story

  • FTC Issues Mobile Privacy GuidelinesMarketing Land

    The FTC has released a sweeping report on mobile privacy, based on the organization's work over the past several years, stakeholder input and feedback obtained through FTC workshops. Because at least some of these recommendations are likely to be enacted as enforceable privacy rules in the near future, the guidelines are a recommended read for any organization involved in the "mobile ecosystem," including those that provide platforms for mobile marketing.  ...Read the whole story

  • SlickText.com Launches Age Verification Feature for Text Message MarketingPRWeb

    SMS marketing provider SlickText.com has announced a new feature that allows marketers to verify the age of recipients when opting into a SMS list. The feature was born from an agency partner's interest in targeting messages to SMS subscribers who are 21 years and older.  ...Read the whole story

  • Advertising to Reach Opted-In Facebook Fans as Efficient As Email to House List? MarketingVOX

    Facebook has provoked the ire of some marketers by altering its algorithm so that a much smaller percentage of a brand's fans are now seeing the brand's content. Facebook instead encourages brands to use Sponsored Posts to reach a higher percentage of its fan base, a practice which costs less on average than the expense of mailing to an opted-in email list. ...Read the whole story

  • 67% of B-to-B Marketers to Lift Digital Marketing Budget, Led by Website and Email IncreasesBtoBonline.com

    A report by B-to-B Magazine found that 49% of marketers expect to increase their overall marketing budgets this year, with 67% planning to spend more on digital marketing. Among those increasing their digital marketing spend, 70% plan to spend more on website development, followed by email at 62%, social media and video each at 56%, and search at 53%. ...Read the whole story

Managing Audiences

The term "audience management" is beginning to bleed into email and CRM discussions as a means of better articulating the way consumers are affected by a combination of direct marketing, social marketing and media-oriented activities. ...More