A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports. Read the whole story
Impersonation attacks are shifting from domain-name spoofing to friendly domain-name spam. Read the whole story
Facebook is looking to spread a little holiday cheer with its feel-good list of its accomplishments in 2018. In reality, these are serious changes … Read the whole story
Your Business By The Numbers campaign takes Best in Show as the MediaPost awards program debuts. Read the whole story
While consumers are spending more online, many have concerns about counterfeit products, fake links in search and social ads and using their credit cards. Read the whole story
Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the … Read the whole story