American Express topped MediaPost’s EIS Awards for Email Marketing Excellence, being named Best in Show for its Your Business By The Numbers campaign.
The first presentation of the new awards program took place
at this year’s Email Insider Summit in Deer Valley, Utah.
Dell EMC’s Dell Unfrozen campaign was named Member’s Choice.
The other awards are as follows:
Best Use of Data Driven Marketing
Busch Gardens Add-to-Calendar Campaign
Best Use of Dynamic Email Content
Royal Caribbean BOGO 50 Campaign with Live Pricing
Best Email Newsletter
American Express’s Your Business By The Numbers
Best Use of Marketing Automation
American Express’s Your Business By The Numbers
Content Marketing
Olive Garden – Blue Moon
Lifecycle/Loyalty/Membership Programs
AARP Rewards for Good Loyalty Campaign
Sales/Contests/Offers
Olive Garden – Meatball Day
Best Seasonal Creative
AARP Local Campaign
Use Of Video
IBM’s Watson Analytics Opt-in Nurture Series