Were any of your colleagues or friends sporting awkward moustaches until recently? If so, it's likely they were among the thousands of Mo-Bros taking part in the worldwide Movember movement committed to raising funds and awareness for men's health, specifically prostate cancer and other cancers that affect men. Those awkward moustaches were unavoidable at my office. My company has been an active and proud participant for the past four years; last month more than 80 participants and hundreds of contributors helped raise $38,000 as part of Acquia's "Mo Drupal" team this year.

You've probably read the headlines of the past month regarding the word "selfie." The Oxford English Dictionaries declared "selfie" the word of the year for 2013, and columnists far and wide have seized on that decision - and the behavior itself - as the latest example of the decline of Western Civilization at the hands of out-of-control technology.

The holidays are quickly upon us, and those who are traditionally last-minute shoppers are more likely to get caught off guard as Thanksgiving falls late into November, creating a short shopping season. You're a guy so, of course, you are a last-minute shopper. It's in the chromosomes, but we're here to help.

I once worked for a magazine that used monthly focus groups to choose covers. Typically, what I felt was the worst cover option was chosen. My conclusion: Focus groups were stocked with dolts.

Smart marketers targeting a male demographic want (and need) accurate data to back up their marketing strategies. It's far too easy to fall into assumptions such as: every man loves football and beer or T&A ads work unequivocally to sell cars, hamburgers and tools or anything in between.

Fall is a season of many things: football, apple picking, playoff baseball and, perhaps most exciting for some, the kick off to a new season of TV shows. An element of these shows that has grown over the past few years is the digital experience. Consumers today no longer wait for the next episode a whole week away; instead, they're engaging in a virtual conversations to keep the excitement going.

While most companies and brands aspire to have long-term goals and strategies, the reality is that most marketers get pulled into very short-term tactics and strategies focused on the next product launch or even the next quarter or the next six months' revenues. Despite that pull to focus strictly on short-term numbers and goals, it's invaluable to study successful media brands and how they reached icon status when marketing to men.

After a very brief period in which I was instructed by BuzzFeed to learn why "Vintage Beer Commercials are Awesome," by Hooters to "#StepIntoAwesome," by Heavy.com to check out "10 Awesome UFC Fight Photos," and by Carl's Jr.'s Facebook page to check out how their "'Deals of Awesome' will help you get an awesome deal on an awesome meal," it occurred to me that I needed to take an awesome shower.

As advertisers and marketers continue to scrutinize their advertising/marketing budgets and media buys, strategic CMOs are watching the growth of digital video. With digital video consumption rising every quarter -- especially the skyrocketing growth of mobile video - many CMOs are asking their teams to figure out a digital video strategy for capturing the attention of male consumers.

Let the fantasy football playing and game day overeating commence! The NFL season is officially underway, letting us revisit the traditions, rituals and superstitions that we look forward to each year.