Guys Hate Shopping And These Brands Get It
Searching the aisles for the special deal and standing in checkout lines is not a guy's favorite pastime. It's no surprise that men don't like to shop and very much find many elements associated with retail highly frustrating.» 0 Comments
What Is The Secret Of Effective Page Posts?
Remember the old adage? If a tree falls in the forest, and no one is around to hear it, does it make a sound? Consider the adage when you apply it to your Facebook strategy.» 1 Comments
Why Zynga Won't Get My Dollar
I've been playing Scramble With Friends pretty much since the day it launched, because-well, because I'm a word nerd. Endlessly fascinated by the human history petrified in the words and phrases that survive from earlier times. Did you know we started saying "Bless you" after a sneeze to scare off the Black Plague? That "malaria" is from medieval Italian for "bad air," because the ancient Romans thought you caught it from the stench around swamps?» 2 Comments
The Most Genius (And Overlooked) 2013 Super Bowl Advertiser
Super Bowl Sunday is a day that can turbo-boost creative directors' careers and bring new clients to advertising agencies, keeping them flush with cash for years. It is the only live televised event in the world where the TiVo stays off, and people don't run to the bathroom during commercials. It's like the Oscars of the advertising industry.» 2 Comments
Real Men Will be Wearing Aprons AND Jerseys on Super Bowl Sunday
My gear is ready for Super Bowl Sunday. I've got my team jersey on standby, and my apron, too.» 1 Comments
Dust Off Your Side Projects, It's The Year Of The Maker
A new year often means new beginnings and resolutions. For men in 2013, it is going to bring in a new era. While men used to be beholden to honey-do lists, this year men will embark on their own projects and use them as a time to exercise their masculinity. A couple of months ago, I wrote about men seeking and embracing small adventures to get in their "guy time." Expanding on that, men are now shepherding a new wave of homegrown projects earmarked as "guy only" pastimes.» 3 Comments
What The Rolling Stones Can Teach Us About Aging
As a young 2013 begins to kick and scream and grow, let's take a look at a brand that's aging gracefully: the Rolling Stones.» 1 Comments
2013 Is The Year The World Really Ends! Half a Dozen Times Or So
At some point last year, you probably heard the troubling news that, according to a calendar the Maya created thousands of years ago, the world was going to end on Dec. 21. Well, in case you didn't get a chance to read the paper on the 22nd, the world did not end on the 21st. And in all fairness to the Maya, they didn't actually predict the end of the world on the 21st. That was just the date on which their calendar happened to reach the end of a 5,000+ year cycle ... which it then started all over ...» 2 Comments
Reflections On 2012, Looking Ahead To 2013
The end of the year brings both reflection and the need to look ahead. After writing for, and religiously following the other Engage:Men posts throughout this year, I decided to use this post to think about the gestalt of the year's conversations. Short and sweet.» 0 Comments
Any Given Holiday -- A 10-Point Shopping Strategy For Retailers Looking For Customers On Facebook
What's the best way for retailers to engage men? We hear this question often and the answer is always the same-it depends on your goal.» 1 Comments
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