by Sean Hargrave on Apr 30, 9:44 AM
It is serious that Russia is using bots to swing elections, but we must question how much impact they have.
by Sean Hargrave on Apr 27, 9:35 AM
If you're in magazines or local papers, the AA/Warc figures may be a wakeup call.
by Sean Hargrave on Apr 26, 10:03 AM
WFA shows that 98% of brands are aware and working on it. Look away if you're expecting massive fines on May 25th.
by Sean Hargrave on Apr 25, 8:52 AM
Mobile hits 45% of all digital spend, while direct programmatic reaches 50% of all display traded.
by Sean Hargrave on Apr 24, 8:10 AM
That's how much budget Ritz-Carlton wasted in March on Instagram fake followers.
by Sean Hargrave on Apr 23, 7:56 AM
Viewability hits a record high -- but could nine times higher engagement be waiting just below the fold?
by Sean Hargrave on Apr 20, 8:06 AM
The World Federation of Advertisers and Facebook have this week shown how the GDPR is ahead of the data protection game.
by Sean Hargrave on Apr 19, 10:36 AM
Only 4% of consumers are bothered by a brand's social presence. Was Wetherspoon right to go off grid?
by Sean Hargrave on Apr 18, 7:55 AM
Spend on traditional channels is down. Is it a long-term trend or a blip to pay for GDPR?
by Sean Hargrave on Apr 17, 10:58 AM
The tech vendors involved in programmatic are vital, but they are leaving publishers just 40% of the cake.