Wednesday, May 30, 2007
  • Chrysler CMO Abandons Ship As It Navigates Roiling Seas

    [Automotive] "It's a bunker mentality there now," says an auto industry consultant. "In a sense, Chrysler has been 'hiding' from the Germans, and the Daimler folks are not terribly forthcoming anymore with support or assistance for Chrysler engineers. It's like the Vikings putting the dead body in the boat, lighting it on fire and shoving it out to sea." ...Read the whole story

  • Study: Pharma Spending Pattern Unrelated to Sales Goals

    [Pharmaceuticals] Companies must finely attune their marketing spend to their products' strengths and weaknesses while considering the reality of the marketplace in order to achieve a brand's full sales potential, says a research team leader. "First and foremost, there's no by-the-book formula that's going to guide any brand." ...Read the whole story

  • General Mills, Nickelodeon To Market Healthy Foods To Kids

    [Food] General Mills will use couponing and public relations to support its new national deal with Nickelodeon to license the latter's characters on packages of frozen and canned vegetables and fresh grapes, which will be sold nationwide beginning in late summer. ...Read the whole story

  • Hallmark Promos Father's Day Cards With Dance Contest

    [Retail] "Hallmark is used to making cards that move people in sentimental ways," says a company spokesperson. "But Dads aren't big on showing emotions, so we wanted to move him in a different way. Maybe we can get him from the recliner to the dance floor." ...Read the whole story

  • Chevy Hangin' On To Sponsorship Like A Tick To A Dawg's Ear

    [Automotive] The automaker says communications around its Country Music Association involvement, including advertising around this year's awards show on ABC, will be imbued with General Motors' corporate advertising for fuel economy and ethanol-capable vehicles. ...Read the whole story

  • Cattini To Head Pitney Bowes Marketing Services

    Mark Cattini has been named president, Pitney Bowes Marketing Services and will report to Leslie Abi-Karam, EVP/president, Document Messaging Technologies. In this position, Cattini will provide overall strategic direction for a business segment that Pitney Bowes has built through several acquisitions in the past two years and that generated $145 million in revenue in 2006. Cattini most recently served as president/CEO of MapInfo, a leader in location intelligence software that Pitney Bowes acquired earlier this year. During his tenure leading MapInfo, Cattini led the company's charge into newly defined vertical markets and revamped the company's business model to create a ... ...Read the whole story

  • Tiffany To Open Boutique In Japan For Men

    Who says real men don't love bling? Tiffany & Co. plans to open a new boutique for men in Japan. While the jeweler has long sold men's products, this will be its first store aimed at men only. It will offer a new line of merchandise, featuring the exclusive Tiffany Lucida diamond set in white gold, as well as designs from Paloma Picasso, Elsa Peretti, Jean Schlumberger and Frank Gehry, watches and accessories.--Sarah Mahoney ...Read the whole story

  • Perry Ellis Licenses Name To ACI For Footwear

    Perry Ellis International has licensed its name to L.A.-based footwear manufacturer and marketer ACI International Inc. to make and distribute footwear in the U.S. bearing the Perry Ellis marquee. The Perry Ellis and Perry Ellis Portfolio footwear lines will focus initially on dress, city and dress-casual areas. The products will be distributed in major department stores such as Nordstrom's, Bloomingdale's and Macy's by spring. Perry Ellis International has also inked a separate deal with ACI giving the Perry Ellis label to ACI's Original Penguin marquee. Dave Frazier, former VP/sales and marketing for Lacoste Footwear in the U.S. and Ralph Lauren ... ...Read the whole story

  • BioSpace Launches Campaign To Life Science Professionals