[Food] Frito-Lay's Doritos is back at the consumer-generated game once again. This time, it's partnering with Microsoft's Xbox 360 to let fans design an Xbox LIVE Arcade game embodying the spirit of the tortilla chip brand. ...Read the whole story

[Retail] To heck with luxury marketing. Wal-Mart Stores is targeting the nation's poorest demographic with plans to open 1,000 MoneyCenters and roll out a branded prepaid debit card requiring no bank account or credit check. Analysts applaud the move. ...Read the whole story

[Fast Food] With the childhood obesity/food marketing issue back in the headlines, McDonald's is launching a summer PR effort it says is in response to consumer rather than political pressure. Six moms are serving as embedded citizen reporters blogging from the inside. ...Read the whole story

[Pharmaceuticals] Pharma companies are outsourcing more R&D to free up cash for marketing, according to a new study. With fewer blockbuster products in the pipeline, brand teams need more innovative ways to market what they have. ...Read the whole story

[Social Media] The comedy TV pilot project--a cross between "American Idol" and "SCTV"--launches with a search for funny talent via an online contest to cast a new troupe of comedy performers named "The Procter & Gamble Productions Players." ...Read the whole story

[Automotive] Scion, Toyota's division aimed at younger buyers, has expanded its presence in virtual reality. It's partnering with Gaia Online, the social networking site for teens. Scion will offer members virtual versions of Scion cars, they can buy and customize with Gaia's virtual currency. ...Read the whole story