[Food] Frito-Lay's Doritos is back at the consumer-generated game once again. This time, it's partnering with Microsoft's Xbox 360 to let fans design an … Read the whole story

[Retail] To heck with luxury marketing. Wal-Mart Stores is targeting the nation's poorest demographic with plans to open 1,000 MoneyCenters and roll out a … Read the whole story

[Fast Food] With the childhood obesity/food marketing issue back in the headlines, McDonald's is launching a summer PR effort it says is in response … Read the whole story

[Pharmaceuticals] Pharma companies are outsourcing more R&D; to free up cash for marketing, according to a new study. With fewer blockbuster products in the … Read the whole story

[Social Media] The comedy TV pilot project--a cross between "American Idol" and "SCTV"--launches with a search for funny talent via an online contest to … Read the whole story

[Automotive] Scion, Toyota's division aimed at younger buyers, has expanded its presence in virtual reality. It's partnering with Gaia Online, the social networking site … Read the whole story