Wednesday, July 18, 2007
  • Marketers To Present Ads-To-Kids Plans Today

    [Food] Representatives of the food and beverage industry, consumer and trade groups and politicians gather in Washington today to hear what steps the industry will take in the fight against childhood obesity. It comes on the heels of new research that shows kids eat more calories after watching ads for food on TV. ...Read the whole story

  • Dell Plans Scavenger Hunt In Cities

    [Electronics] The promotion is part of the trend to invite consumer participation, even though an earlier scavenger hunt in Boston by Cadbury Schweppes had to be called off after city officials feared crypts in the 347-year-old Granary Burying Ground, where Benjamin Franklin's family rests, would be desecrated by potential millionaires searching for a coin. ...Read the whole story

  • Disney, Panasonic Take To The Road

    [Technology] The national tour aims to promote the high-definition TV technology with exhibits and viewing stations. As one research group has found, only about half of the nearly 24 million households with HDTVs watch high-def programs because many don't realize they have to subscribe to a special service or, in Disney and Panasonic's case, don't realize they must use Blu-ray discs. ...Read the whole story

  • NADA Urges Congress To Kill Proposed CAFE Hike

    [Automotive] "Just because Congress sets an unreasonable CAFE standard that doesn't mean that consumers will buy these vehicles," says the auto dealers group. "If they can't get the vehicle that meets their needs, they'll keep the ones they have, and that would defeat the goal of increasing fuel economy." ...Read the whole story

  • Back-To-School Spending: Apparel Sales Will Be Flat

    [Retail] The National Retail Federation says consumers are expected to spend an average of $231.80 compared with last year's $228.14. Parents planning on holding the line on clothing expenses could translate into big-ticket heartaches for struggling retailers, which have been counting on a strong back-to-school selling season to get profits back on track. ...Read the whole story

  • Coke Plans International Expansion For Glaceau

    [Beverages] Coke's President-COO Muhtar Kent said Tuesday that Glaceau was looking at "ramping up advertising" before Coke's $4.1 billion purchase and that has "not changed in any way or form," despite Coke's long-standing expertise in the area. ...Read the whole story

  • Study Finds Consumers Don't Trust Mortgage Ads

    [Financial Services] Sixty-six percent of adults responding to a Harris Poll said mortgage advertising was "not credible," and an additional 22% found it "not at all credible." The results have serious implications not only for financial institutions, but also for the advertisers who help them execute sales. ...Read the whole story