Thursday, July 19, 2007
  • Marketers Tighten Reins On Advertising To Kids

    [Food] Months of angst on the part of food and beverage marketers as well as consumer watchdog groups ended on Wednesday with promises by 11 major companies to curb their advertising of junk food to pre-teens. But the proof of this particular pudding will be in the eating, observers say. ...Read the whole story

  • J.D. Power: Desire For Hybrids May Be Slowing

    [Automotive] Half of new-vehicle shoppers are considering a hybrid--down from 57% last year--across all age groups. The consultancy says that the reason for the decline is a perception that hybrids are not as efficient as consumers had hoped they'd be and that the market for alternative powertrains is expanding to include other technologies. ...Read the whole story

  • Amazon Pushing 'Shoes, Glorious Shoes' Endless-ly

    [Retail] Online shoe retailers are fighting for business on two fronts. They either have to lure devoted online shoe shoppers away from other sites with promises of better selection, prices and service, making free shipping and returns the norm, or they have to convince people that buying shoes--a product that is notoriously hard to fit--can be a worthwhile online pursuit. ...Read the whole story

  • Synova Healthcare Re-Launching Today Sponge

    [Healthcare] The new branding, including a new logo, debuted on the landing page of the todaysponge.com and in print ads running in the July and August issues of women's magazines. In the future, Synova coyly indicates, there could be a reference to TV sitcom Seinfeld character Elaine Benes' hoarding of the product. ...Read the whole story

  • Fage Yogurt Makes A Splat! In 'New York Magazine'

    [Food] Ogilvy's eye-catching ad represents the 81-year-old company's first advertising and features the impression of a Tourneau watch, which is advertised on the facing page. Ogilvy's Mark Tillinghast, who admits he's never worked on a food product with such a remarkable point of difference, calls it the "ultimate product demo." ...Read the whole story

  • Absolut Intro's City-Themed Vodkas

    [Spirits] For the first of a limited-edition series, the company will launch a national advertising and grassroots campaign that includes print and outdoor ads showing a line of relief trucks rolling into New Orleans and displaced families moving back. Ads carry the theme line, "In An Absolut World." The company will hold a launch event in New York City next month. ...Read the whole story

  • Alberto-Culver Exec Is New Sears CMO

    [Retail] Observers say Gerstein will have his work cut out for him. Sears Holdings continues to be a relative darling of Wall Street, thanks to investor confidence in CEO Edward S. Lampert, the hedge-fund genius turned retailing guru. But the reality is that Sears continues to struggle, unable to woo back former customers or attract new ones. ...Read the whole story

  • Nestle Tour To Give Away Crunch Crisp Bars

    Nestle will pitch its Nestle Crunch Crisp* bar with a summer grassroots tour, "Put a Little Play in Your Day" tour. The company will give away over half a million coupons redeemable for a single-size bar, distributed during the Tour. Street teams riding a Nestle Crunch Crisp-wrapped car will visit nine cities this summer. At each stop, the teams will run games like hopscotch, four square, and jump ropes all with a school-recess theme. Nestle will also give away merchandise and dangle prizes, like "V.I.P. coupons" for free bars and a Wii console. The company will also launch playinyourday.com.--Karl Greenberg ... ...Read the whole story

  • Anheuser To Distribute Icelandic Water
  • Evian Names Caswell VP/Marketing
Putting Lipstick On A Pig

Can media executives deem what messaging is or is not appropriate for an entire population in a given market? While media properties have the right to protect their audience from tasteless advertising creative or fictional claims ...More