[Trend] The segment is also being buoyed significantly by the overall growth in gourmet and organic foods. Gourmet/organic/specialty food gifts not only mean premium … Read the whole story

In practice, green appeals aren't likely to attract mainstream consumers unless they also offer a desirable benefit such as cost-savings or improved product performance. … Read the whole story

[Electronics] The engaging viral campaign entertains young consumers with the idea that they can make their parents buy them what they want when they … Read the whole story

[Restaurants] The promotion is part of an integrated marketing push that includes national TV ads, point-of-purchase material, posters, grassroots efforts and corporate goodwill efforts … Read the whole story

[Technology] Action Engine provides a device by which consumers can search for a local coffee shop, and the platform inserts an ad for Starbucks … Read the whole story

[Hospitality] The Garden Inn campaign shows travelers preparing for a business, social or recreational event as they enjoy amenities grouped into five themes: Sleep … Read the whole story