Marketing Daily
Thursday, July 26, 2007
  • Food Flies In Face Of Gift-Giving Decline

    [Trend] The segment is also being buoyed significantly by the overall growth in gourmet and organic foods. Gourmet/organic/specialty food gifts not only mean premium ... Read the whole story

  • How to Avoid Green Marketing Myopia*

    In practice, green appeals aren't likely to attract mainstream consumers unless they also offer a desirable benefit such as cost-savings or improved product performance. ... Read the whole story

  • HP Ads Help Teens Take Control Of Parents' Minds

    [Electronics] The engaging viral campaign entertains young consumers with the idea that they can make their parents buy them what they want when they ... Read the whole story

  • Arby's, Nascar Racer To Give Away Fries Today

    [Restaurants] The promotion is part of an integrated marketing push that includes national TV ads, point-of-purchase material, posters, grassroots efforts and corporate goodwill efforts ... Read the whole story

  • IPhone Spurs Funding in On-Device Portal Market

    [Technology] Action Engine provides a device by which consumers can search for a local coffee shop, and the platform inserts an ad for Starbucks ... Read the whole story

  • New Hilton Ads Target Consumers' 'Big Day'

    [Hospitality] The Garden Inn campaign shows travelers preparing for a business, social or recreational event as they enjoy amenities grouped into five themes: Sleep ... Read the whole story