Thursday, July 26, 2007
  • Food Flies In Face Of Gift-Giving Decline

    [Trend] The segment is also being buoyed significantly by the overall growth in gourmet and organic foods. Gourmet/organic/specialty food gifts not only mean premium pricing but brand image enhancement and a profitable trial-use channel for reaching prospective customers: all excellent reasons for brands and retailers to do everything possible to feed the trend. ...Read the whole story

  • HP Ads Help Teens Take Control Of Parents' Minds

    [Electronics] The engaging viral campaign entertains young consumers with the idea that they can make their parents buy them what they want when they want it. What they don't realize, perhaps, is that they're also learning something about HP's product line and narrowing down the choices--helping their harried parents in the process. ...Read the whole story

  • Arby's, Nascar Racer To Give Away Fries Today

    [Restaurants] The promotion is part of an integrated marketing push that includes national TV ads, point-of-purchase material, posters, grassroots efforts and corporate goodwill efforts related to Big Brothers and Big Sisters, all leveraging Arby's relationship with Matt Kenseth. ...Read the whole story

  • IPhone Spurs Funding in On-Device Portal Market

    [Technology] Action Engine provides a device by which consumers can search for a local coffee shop, and the platform inserts an ad for Starbucks delivered to the cell phone screen. The consumer then clicks on the ad to call the local Starbucks and place an order for a latte, all before the results of the search appear. ...Read the whole story

  • New Hilton Ads Target Consumers' 'Big Day'

    [Hospitality] The Garden Inn campaign shows travelers preparing for a business, social or recreational event as they enjoy amenities grouped into five themes: Sleep Deep, Work Smart, Stay Fit, Eat Well and Treat Yourself. For example, the Eat Well creative, promoting the hotel's food service options, suggests that "Tomorrow is a big day, way too important to trust to a Danish." ...Read the whole story

  • Anheuser-Busch Sales, Income Up In Q2

    Anheuser-Busch, the world's second-largest brewer, on Wednesday posted sales of $4.52 billion for the second quarter--up 6.1%. Net income was up also 6.1%, to $677 million, exceeding estimates. Driven by the July Fourth holiday demand for Bud Light, shipments rose 2.3%, the company said. It also distributed more Beck's, Bass and other InBev imports. A-B raised prices 3.1% to cover higher costs for aluminum and fuel, and expects to increase them again in the fourth quarter and early 2008. U.S. market share fell 0.1 point to 48.8% as the company faced increased competition from SABMiller Plc and Molson Coors Brewing ... ...Read the whole story

  • 'Simpsons' Products Fly Off Kwik-E Shelves

    "Simpsons" product sales in the dozen U.S. and Canadian 7-Eleven stores that have been converted to Kwik-E-Marts to promote "The Simpsons Movie" have doubled. An ABC News report says the stores have sold nearly 1 million pink "Sprinklicious" doughnuts (a Homer Simpson fave) as well as more than 1 million cans of Buzz Cola and even more cups of Squishee frozen drinks (formerly known as Slurpees). The 7-Eleven Kwik-E-Mart near New York's Times Square ran out of KrustyO's cereal by midday on the first day of "Simpsons" sales three weeks ago. In total, nearly 4 million units of "Simpsons" merchandise ... ...Read the whole story

  • L'Oreal Whipped Over Lashes Ad For Mascara

    The Advertising Standards Authority in Britain has ordered L'Oreal to add a disclaimer to its ad for Telescopic mascara after a viewer protested that the ad's model, Penelope Cruz, was wearing false eyelashes. L'Oreal was told to make it clear that its "60 percent" claim--and future claims--referred to the appearance of the lashes, not to an actual extension in the length that could be achieved by using the mascara, according to a report in The Mail. While the French company admitted that Cruz was wearing "individual false lashes" to fill in the gaps in her natural lashes, it said its ... ...Read the whole story

How to Avoid Green Marketing Myopia*

In practice, green appeals aren't likely to attract mainstream consumers unless they also offer a desirable benefit such as cost-savings or improved product performance. To avoid green marketing myopia, marketers must fulfill consumer needs and interests ...More


Recent Most Read Stories