Friday, August 24, 2007
  • Tweens, Parents Have Similar Attitudes About Healthy Lifestyles

    [Research] On the nutritional front, both parents and kids indicated conscious efforts to ensure that the kids have healthy diets. But not surprisingly, there are conflicts between thought and actions. Kids gravitated toward a McDonald's logo, at the same time saying they know they should avoid fast food. Many kids expressed the same love/avoid feelings toward ice cream. And what's in the lunch bags? Twenty-one percent of parents named fast food as among the top lunch staples. The others were juice in a box (cited by 41%), chips (36%), plain bottled water (25%) and fruit (23%). ...Read the whole story

  • Satisfaction Study Again Puts Virgin Mobile At Top Of Prepaids

    [Telecommunications] Parents appreciate stability from carriers that offer prepaid plans for kids under 18 who haven't learned the concept of quelling talk times. "Kids can talk you into bankruptcy without control mechanisms in place," says an IAG official. "Virgin's message aims at today's youth and their parents, and companies that put effort into messaging get rewarded." ...Read the whole story

  •, Saturn Seek Citizen Journo For Promotion

    [Automotive] The program is "designed to speak to the right audience," says Edmunds. "The readership of Inside Line--the contributors to forums--are the people Saturn initially wants interested in this vehicle. That's the benefit; they are the people who people go to to ask questions. It is the brand ambassadors and influencers that we are trying to reach." ...Read the whole story

  • Shoppers Expect Seamless Cross-Channel Experience

    [Retail] "Retailers who are able to meet and exceed these needs will maintain a loyal customer base and ensure future purchases," says a new study. Consumers now experience their favorite stores through a number of channels--in-store, online, catalog/call center, kiosk and mobile, "and they expect a more unified experience regardless of the type of channel." ...Read the whole story

  • Integrated Campaign Launches For Murine Earigate

    [Packaged Goods] "The challenge is to make ear hygiene as common as brushing your teeth," says the ad agency. The product is targeted at people who have chronic ear wax buildup as well as for the general market for use on a regular basis to keep ears clean. "We think of it as an ear shower." ...Read the whole story

  • J Lo Gives P&G's Secret Brand A Boost

    Proctor & Gamble's Secret brand is getting a boost from Jennifer Lopez, via a music video promotion. "Secret's Show Us Your Moves" contest, which launched in New York City on Thursday, involves a nationwide search for America's "hottest female dancer," per the Cincinnati-based company. ...Read the whole story

  • Caribou Iced Coffee To Hit Stores Next Week

    Caribou Iced Coffee, Coca-Cola and Caribou Coffee's ready-to-drink beverage, will hit store shelves in Minneapolis; Chicago; Atlanta; Cincinnati; Columbus, Ohio; Detroit and Kansas City, Mo. by the end of next week. Next year, it will be on sale nationally. The drink comes in regular, espresso and vanilla flavors, packaged in a 12-ounce, reclosable Alumi-Tek aluminum bottle. The companies announced the arrangement in November. ...Read the whole story

  • Tie-In Marketing Boosted 'Simpsons Movie' Attendance

    Consumers who saw a Burger King commercial with "The Simpsons Movie" tie-in in addition to the movie's regular ads, were 40% more likely to go see the film than those exposed solely to TV, radio and in-theater trailers touting the movie, a new study finds. San Mateo, Calif.-based Integrated Media Measurement Inc. (IMMI), which studies consumer behavior data, also found that consumers who were exposed to the 7-Eleven "Simpsons Movie" tie-in radio campaign were twice as likely to go to the cinema. "The tie-ins with Burger King and 7-Eleven helped lift the advertising for the film above the clutter," said ... ...Read the whole story