Wednesday, August 29, 2007
  • 8 Of 10 Americans Know About Blogs; Half Visit Them Regularly

    [Research] An exclusive Marketing Daily study finds there is real potential for ads on blogs. Among people who have visited a blog, 43.2% said they have noticed ads on blogs, and three out of 10 people in this group said they have clicked on ads while visiting a blog. Among the youngest consumers, a whopping 61.2% of 18- to-24-year-olds said they have noticed ads on blogs. ...Read the whole story

  • Miller Lite Auctions Game-Day Home Visits By Ex-Football Greats

    [Beverages] Eric Gazin, president of Auction Cause, which is handling the auction, says: "This is the closest I've seen to a broadcast commercial being run on eBay. Make no mistake--this is really showcasing Miller as a brand in a video clip on YouTube, and the brand message is integrated into an eBay auction." ...Read the whole story

  • 'Natural' Personal Care Market To Reach $10.2 Billion

    [Retail] "More and more consumers are self-doctoring, either for treatment of specific medical conditions or for preventive maintenance," Packaged Facts' report says. "As a result, America has become increasingly aware of ingredients' cosmeceutical value. The natural health and beauty care market stands to profit from its danger-free stance." ...Read the whole story

  • Puma Unveils Bold Campaign Of 'Energized Elegance'

    [Retail] The "I'm Going" series, which shows people dressed in bold neon colors in acrobatic poses to express an active lifestyle, aims to focus on the blending of bodies and products, rather than pretty faces and toned physiques. The athletic shoe and apparel company tends to lean toward the quirky and ironic side with its clothing line. ...Read the whole story

  • KFC Targets The Nostrils Of Hungry Office Workers

    [Restaurants] In what appears to be a first, KFC has unleashed the power of the smell of Kentucky Fried Chicken in corporate offices in Washington, D.C., Chicago and Dallas in an attempt to lure office workers to its restaurants and to highlight the launch of its new $2.99 Deal. Fortunately for the mailroom staff, lunch was on KFC over the past week. ...Read the whole story

  • Embedded Real-Time Info Could Target Travelers

    [Technology] Advertising, promotions and marketing on mobile phones are possible applications that extend beyond the initial installation aimed at electronic payments and gathering information. It could provide a traveler with special offerings by phone. "By touching the poster you could trigger an SMS message that would deliver to your phone a coupon redeemable at a nearby store." ...Read the whole story

  • Clarifications

    In an article on marketers teaming up with football teams in Tuesday's issue, we incorrectly stated that consumers download a coupon in the Dr Pepper promotion. Instead, they enter information and have a coupon sent to them. A brief in Monday's issue concerning basketball player Greg Oden's deal with Topps was outdated. Oden has since signed with the Portland Trail Blazers. ...Read the whole story

  • Subprime Mortgage Turmoil Could Affect Web Firms

    Web companies could face a decline in one of their biggest sources of advertising following the turmoil in the subprime mortgage market, the Financial Times has reported. Many Web companies rely on financial services advertising, with subprime in some cases accounting for a large part of it, the paper said. About 16% of online advertising comes from financial services companies, making it the second-biggest source of advertising behind the retailing sector, the report said--citing Sandeep Aggarwal, an Internet analyst at Oppenheimer. Mortgage lenders Countrywide Financial Corp. and Low Rate Source were two of the 10 biggest online advertisers in the ... ...Read the whole story

  • Dodge Plans Scrapbook Feat For Grand Caravan Launch