[Research] The Internet was the big gainer--up 23.2% in the first half of the year to $3.7 billion, according to The Nielsen Company. The … Read the whole story
[Automotive] Another huge growth market is basic cars, entry-level compacts like Hyundai Accent, Ford Focus, and Toyota's Scion cars, with 100% increase from very … Read the whole story
[Spirits] The campaign is a mix of online, radio, print, and out of home, with 38% of the budget dedicated to online advertising. Hornitos … Read the whole story
[Telecommunications] Nearly 2 million invitations have been sent to the Dave Matthews Band by students, alumni and fans, with the military academies holding the … Read the whole story
[Retail] Environmental messaging has a big impact on customer loyalty among Gen Y members, with 50% saying it influences their shopping behavior. About 46% … Read the whole story
[Retail] A new study finds that super-cost-conscious consumers represent a much smaller segment of shoppers than many had previously believed. About 1% of grocery … Read the whole story