Thursday, January 31, 2008
  • GMC's Super Bowl Ad Bows 'Never Say Never' Theme

    [Automotive] The line will be incorporated throughout a new campaign. A new minute-long spot is slated for the Academy Awards broadcast as well. It will be in striking contrast to the usual mid- to low-brow Super Bowl ad fare. "We didn't set out to create a Super Bowl ad," says a spokesperson. "It's not a funny spot; we think it's simple and emotional, that it delivers good, simple messages." ...Read the whole story

  • AT&T, Yahoo Agree On Ad Revenue Share Plan

    [Telecom] AT&T; spokesperson Jenny Parker says that, while the agreement paves the way for an "even richer and more innovative online experience for consumers, it also reflects the changes in the marketplace where search, advertising and mobile have become increasingly important growth areas." ...Read the whole story

  • Tracking The ROI On Super Bowl Buzz

    [Strategy] Some marketers really know how to make the most of the media spotlight. For one thing, stealth is a lousy strategy: The more marketers plug their ads in advance of the game, the better, in terms of generating pre- and post-game coverage. And that turns out to be true in both conventional media and on such social media sites as YouTube and MySpace. ...Read the whole story

  • Wal-Mart, Disney Team On 'Hannah Montana' Line

    [Retail] Wal-Mart aims to offer more ways for fans to "express their inner pop star," with approximately 140 unique "Hannah Montana" products. Marketing and advertising efforts to promote shirts, shoes, purses, belts, socks and other merchandise are planned to run through the fall and back-to-school season. ...Read the whole story

  • DMA Points To ROI: Direct Works For Cars

    [Automotive] Auto dealers spent $7.3 billion on direct marketing campaigns in 2007. But, according to the Direct Marketing Association, that outlay resulted in $248.1 billion in sales. The group's first "Direct Marketing Facts and Figures in the Automotive Industry" report says that boils down to $9.68 return on investment for every dollar spent. ...Read the whole story

  • Mrs. Fields Sells Great American Cookie To NexCen

    NexCen Brands has acquired the Great American Cookie Co. from Mrs. Fields Famous Brands. The purchase price of the transaction is $93.7 million, and consists of approximately $89.0 million of cash and NexCen common stock valued at approximately $4.7 million. This transaction adds another premium treat brand to the four brands in NexCen's quick-service restaurant portfolio, which include the premium, hand-mixed ice cream chains MaggieMoo's and Marble Slab Creamery, as well as the hand-rolled pretzel chains Pretzel Time and Pretzelmaker. The Great American Cookies acquisition marks the ninth brand added to NexCen Brands portfolio and increases its franchise locations from ... ...Read the whole story

  • Newman's Own Is Out With Wine Line

    Newman's Own, the brand created by actor Paul Newman, is out with wins, a 2006 California Chardonnay and a 2006 California Cabernet Sauvignon. The high-end wines are crafted from select grapes from California's premiere coastal vineyards, including Napa, Sonoma and San Luis Obispo counties. In classic Newman's Own style, the labels feature Newman's signature face with a play on his most famous role as Butch in "Butch Cassidy and the Sundance Kid." A cowboy hat, like the one Newman wore for much of the 1969 movie, pops off the top of the Chardonnay label, as does a bowler hat on ... ...Read the whole story

  • LG Electronics To Offer 'Techorating' Tips

    Celebrity interior designer Doug Wilson is working with LG Electronics to help consumers by offering tips and ideas on how to "techorate" their homes by melding innovative consumer electronics with interior design. Techorate is a term coined by LG Electronics that refers to the integration of technology into the overall decorative theme of a home. Wilson, perhaps best known for showcasing his design expertise on TLC's "Trading Spaces," is working with LG Electronics as the first official "Techorator" to develop consumer tips and tricks to guide them through the techorating process. LG's consumer research also found that nearly half of ... ...Read the whole story

  • Chick-fil-A Posts 40th Year Of Sales Gains
  • Edmunds: $2.80 Per Gallon Gets Car Buyers' Attention
  • Chili's Recruits Football Players In Burger Promo
  • Consumers To Show Softer Side This V-Day