Marketing Daily
Thursday, January 31, 2008
  • GMC's Super Bowl Ad Bows 'Never Say Never' Theme

    [Automotive] The line will be incorporated throughout a new campaign. ...

  • AT&T, Yahoo Agree On Ad Revenue Share Plan

    [Telecom] AT&T; spokesperson Jenny Parker says that, while the agreement ...

  • Tracking The ROI On Super Bowl Buzz

    [Strategy] Some marketers really know how to make the most ...

  • Wal-Mart, Disney Team On 'Hannah Montana' Line

    [Retail] Wal-Mart aims to offer more ways for fans to ...

  • DMA Points To ROI: Direct Works For Cars

    [Automotive] Auto dealers spent $7.3 billion on direct marketing campaigns ...