[Automotive] The line will be incorporated throughout a new campaign. A new minute-long spot is slated for the Academy Awards broadcast as well. It … Read the whole story

[Telecom] AT&T; spokesperson Jenny Parker says that, while the agreement paves the way for an "even richer and more innovative online experience for consumers, … Read the whole story

[Strategy] Some marketers really know how to make the most of the media spotlight. For one thing, stealth is a lousy strategy: The more … Read the whole story

[Retail] Wal-Mart aims to offer more ways for fans to "express their inner pop star," with approximately 140 unique "Hannah Montana" products. Marketing and … Read the whole story

[Automotive] Auto dealers spent $7.3 billion on direct marketing campaigns in 2007. But, according to the Direct Marketing Association, that outlay resulted in $248.1 … Read the whole story