Marketing Daily
Thursday, January 31, 2008
  • GMC's Super Bowl Ad Bows 'Never Say Never' Theme

    [Automotive] The line will be incorporated throughout a new campaign. A new minute-long spot is slated for the Academy Awards broadcast as well. It ... Read the whole story

  • AT&T, Yahoo Agree On Ad Revenue Share Plan

    [Telecom] AT&T; spokesperson Jenny Parker says that, while the agreement paves the way for an "even richer and more innovative online experience for consumers, ... Read the whole story

  • Tracking The ROI On Super Bowl Buzz

    [Strategy] Some marketers really know how to make the most of the media spotlight. For one thing, stealth is a lousy strategy: The more ... Read the whole story

  • Wal-Mart, Disney Team On 'Hannah Montana' Line

    [Retail] Wal-Mart aims to offer more ways for fans to "express their inner pop star," with approximately 140 unique "Hannah Montana" products. Marketing and ... Read the whole story

  • DMA Points To ROI: Direct Works For Cars

    [Automotive] Auto dealers spent $7.3 billion on direct marketing campaigns in 2007. But, according to the Direct Marketing Association, that outlay resulted in $248.1 ... Read the whole story