Thursday, February 21, 2008
  • Oscar Ads Gear Up To Steal Star Sparkle

    [Entertainment] Brands paid big bucks to advertise during the 80th Annual Academy Awards. American Express, Coca-Cola, General Motors, J.C. Penney, L'Oreal, Mars, MasterCard, McDonald's, Procter & Gamble and Unilever shelled out an average $1.8 million for each 30-second spot on Oscar's big night. ...Read the whole story

  • Coffeehouses Perk Up On News Of Starbucks' Closure

    [Beverages] Stew Leonard's on the East Coast, Coffee Klatch Roasting on the West Coast and Java Station Espresso Café in the nation's heartland are offering either free coffee or longer hours to take advantage of a three-hour closing of more than 7,000 Starbucks restaurants for barista training. ...Read the whole story

  • BMW Mini Campaign Supports Brand, Launches Clubman

    [Automotive] Says the company's marketing communications manager, efforts running now aim to target a "Mini mindset" demographic "to get people behind the wheel who are early adopters and creative thinkers. We are hoping to appeal to them, initially. Then, the last phase of the campaign is a lifestyle campaign; it is more astandard and with a broader reach." ...Read the whole story

  • Marketers Say TV Is Dead, Long Live TV!

    [Trends] More than 60% of marketers believe television has become less effective over the past two years. However, nearly half of them have begun to experiment with technologies that work with digital video recorders and on-demand programming. Moreover, 87% of advertisers believe branded entertainment will be a big part of TV advertising in the coming year. ...Read the whole story

  • Homemade Honda Spot Is A Good FIT

    [Automotive] John Kramer, an aspiring filmmaker and winner of the short film contest was intrigued by the Honda FIT car he saw advertised with his winning video. He decided to test drive the vehicle and ended up purchasing it with the money he won from the Crackle contest. Kramer was so happy with his new FIT that he made his own testimonial video about purchasing the car. ...Read the whole story

  • Looking For Insight? Tiptoe Into Customer Call Centers

    [Research] "Marketing execs are more involved," says a company that helps them analyze calls. "They're now viewing this as the world's biggest focus group. CMOs realize that it's important for marketers to find the trends as early as possible, because a problem could be very damaging to the brand. Customers have too much influence and too much power for marketers not to pay attention." ...Read the whole story

  • Whole Foods' Q1 Sales Up 31.4%

    Whole Foods Market has reported results for the 16-week first quarter ended Jan. 20. Sales increased 31.4%, to approximately $2.5 billion. Comparable store sales increased 9.3% on top of a 7.0% increase in the prior year. Identical store sales, excluding five relocated stores and three major expansions, increased 7.1% on top of a 6.2% increase in the prior year. Store contribution was approximately $182.2 million, and G&A; expenses totaled approximately $87.4 million. Pre-opening and relocation costs were approximately $20.2 million, and interest expense, net of investment and other income was approximately $8.8 million. Net income was approximately $39.1 million, and ... ...Read the whole story

  • Subaru Sponsoring Flower Shows

    Subaru, a car brand more associated with bicycle racing and all-wheel drive cars, is sponsoring some flower shows this month and next. The Cherry Hill, N.J. automaker is sponsoring the Northwest Flower & Garden Show in Seattle, the 2008 Philadelphia Flower Show and the San Francisco Flower & Garden Show. The company, which says gardening is a top hobby of owners of its Subaru Forester car, says it will have the latest version of the car at the show in Washington. Subaru will also give away wildflower seeds, and an autographed copy of Inspired by Jamie Durie, host of the ... ...Read the whole story