Marketing Daily
Friday, February 22, 2008
  • Bees, Lincoln And Beavers Sell Drugs, Research Firm Finds

    [Pharma] "Several years ago, the types of ads that were on the air were fragments and not part of any unique creative concepts," says … Read the whole story

  • JCPenney Unleashes 'Unprecedented' Marketing Effort

    [Retail] Ads combine visuals of baseball, picnics, and life on the farm with vocals by Led Zeppelin's Robert Plant and country crooner Alison Krauss. … Read the whole story

  • Disney Brand Taps Moms' Marketing Magic

    [Entertainment] Following its Web site redesign will be a four-piece print campaign dubbed "Real People. Real Discoveries." Created by Los Angeles' Siltanen & Partners … Read the whole story

  • American Airlines Campaign Courts Business Travelers

    [Transportation] In select markets on Sunday, the airline will launch a television commercial showcasing the upgraded seats, entertainment systems, expanded work areas and meal … Read the whole story

  • Starbucks Retraining Strategy: Is It A Rash Or Brash Move?

    [Restaurants] If Starbucks understands consumers' emotional connection to coffee and is working to fix an emotional disconnect, then the three-hour closing is worth it, … Read the whole story

  • TV Extension Quite Ends Where WWW Begins

    [Research] Early in the millennium, "convergence" was the buzzword for how the Internet would alter devices by making television an extension of the Web. … Read the whole story