[Pharma] "Several years ago, the types of ads that were on the air were fragments and not part of any unique creative concepts," says … Read the whole story
[Retail] Ads combine visuals of baseball, picnics, and life on the farm with vocals by Led Zeppelin's Robert Plant and country crooner Alison Krauss. … Read the whole story
[Entertainment] Following its Web site redesign will be a four-piece print campaign dubbed "Real People. Real Discoveries." Created by Los Angeles' Siltanen & Partners … Read the whole story
[Transportation] In select markets on Sunday, the airline will launch a television commercial showcasing the upgraded seats, entertainment systems, expanded work areas and meal … Read the whole story
[Restaurants] If Starbucks understands consumers' emotional connection to coffee and is working to fix an emotional disconnect, then the three-hour closing is worth it, … Read the whole story
[Research] Early in the millennium, "convergence" was the buzzword for how the Internet would alter devices by making television an extension of the Web. … Read the whole story