Monday, February 25, 2008
  • Burger King Agrees To Kids' Marketing Rules In Europe

    [Restaurants] Antje Burbach, a Burger King spokeswoman in Switzerland, says the fast-food giant has begun reviewing its meals, along with advertising and marketing messages, in Africa and the Middle East, and also vows to implement the same strategy there, if needed. ...Read the whole story

  • Vertis Survey: Newspaper Inserts Grab More Attention Than TV

    [Research] In this year's survey, conducted on a representative sample of 3,000 adult U.S. consumers, 47% said that inserts/circulars best capture their attention, 43% cited television ads and 38% cited newspaper display ads. That represented a 9% increase for inserts, a 10% decrease for TV ads and a 7% decrease for newspaper ads since the 2003 survey. ...Read the whole story

  • Dunkin' Joins The Crowd, Offers 99-Cent Coffees Tuesday

    [Restaurants] A spokesperson says the promotion is a celebration of Dunkin' Donuts having been named No. 1 in Brand Keys Customer Loyalty Engagement Index for the second year in a row. But a press release would indicate otherwise, saying that the company "wants to ensure that no coffee lover is denied a delicious espresso-based beverage." ...Read the whole story

  • Pilot Aims To Make Back-To-School Even Greener

    [Retail] "We were determined to make sure pens from these materials are as high-quality as our regular pens. We wanted them to have that same Pilot writing feel." The marketing veep says the company hopes to soon expand to other products as well, including highlighters, "but a lot of those decisions are going to be driven by how much material is available for manufacturing." ...Read the whole story

  • Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox

    [Direct Mail] Valpak will send promotional packs to 43 million American households. They will contain messaging and pictures promoting the upcoming Fox release, "Horton Hears a Who." Additionally, the packs will include details about how to enter a sweepstakes in which the grand prize is a year's worth of IHOP family dinners. ...Read the whole story

  • P&G CEO Endorses In-Store Marketing Measurement

    [Packaged Goods] A.G. Lafley said he hopes better information on in-store marketing's impact will contribute to better ROI. P&G; can "improve returns on total marketing spending because we can compare returns on in-store programs with returns from our out-of-store consumer marketing," he said. ...Read the whole story

  • Timberlake Teams Up With Givenchy

    Parfums Givenchy, the chi-chi Parisian perfume house, has tapped Justin Timberlake for the launch of its new men's fragrance. The company says the "project" will be unveiled to the press in June, and then launched in two stages, first in the fall, followed by a worldwide rollout across 2009. --Sarah Mahoney ...Read the whole story

  • AirTran Links With SkyMall

    AirTran Airways has partnered with SkyMall, the retailer offering merchandise through its catalog (available on many airlines) and Web site, to create A+ Rewards Mall, designed to give members of the airline's A+ Rewards frequent flyer program another way to earn reward credits. The A+ Rewards Mall will be available to A+ Rewards members through AirTran's Web site. "The A+ Rewards Mall represents a significant increase in the number of partners for the A+ Rewards program which will make earning reward travel even easier for the program's members," said SkyMall vice president of airline marketing Casey Christ, in a statement.--Aaron ... ...Read the whole story

  • Mars Hires Ingrid Hoffmann As Spokesperson
  • Thompson Joins Papa John's Board
Toys Go Digital, Toys Go Green, But Do Kids Go Along?

Once upon a time, before Al Gore invented the Internet, kids played with toys in the real world. It was a dark and dismal world where kids had to use rotary telephones to call friends and ...More