Tuesday, February 26, 2008
  • Credit Card Issuers' Combo Offers Rise

    [Financial Services] Fighting for new credit card holders in a fiercely competitive, saturated marketplace, banks are not only using more reward-program and rebate offers--increasingly, they're combining the two. "We expect to see the trend in combined reward/rebate offers continue as issuers seek to promote increased usage," says Andrew Davidson, VP, competitive tracking services for Synovate's Financial Services Group. ...Read the whole story

  • Jared's 'Got Milk' With New Dairy/Subway Alliance

    [Restaurants] Shamrock Farms, a Phoenix dairy, is hoping to parlay its relationship as milk provider for Subway restaurants into a little reflected publicity by helping the chain capitalize on its 10-year anniversary with pitchman Jared Fogle. ...Read the whole story

  • L.L. Bean Toddles Into Chicago, Expands 'Green Store' Push

    [Retail] L.L.Bean is bringing its boots to Chicago, opening its first store ever outside the Northeast corridor. What's more, this will be Bean's seventh "green" store, built to U.S. Green Building Council's LEED standards as the privately held company tries to leverage its outdoorsy nature-loving image in a brutal retail environment. ...Read the whole story

  • Mercedes Adds TV to 'Mixed Tape' Program

    [Automotive] Mercedes-Benz is taking its three-year-old online music-download program "Mixed Tape" and mixing in TV. The global effort is being handled from Mercedes' headquarters in Stuttgart. The company reports that its music-download program has been successful, garnering some 2.5 million users and 28 million downloads since its inception in 2004. ...Read the whole story

  • Pepsi Brands Meadowlands Ferris Wheel

    [Beverages] A 287-foot tall Ferris wheel in the Meadowlands will get Pepsi branding. The deal is part of a new $2 billion lifestyle, shopping and sports complex called Xanadu, in Rutherford, N.J., adjacent to Giants Stadium. Pepsi signed a 10-year deal with Xanadu, giving it naming rights, among other marketing elements. ...Read the whole story

  • Lowe's Sales Dip 33.4% For Quarter

    No one was expecting Lowe's Cos. Inc. to report good news, what with the way the soft real-estate market had been pummeling home-improvement stores and all. But few expected the news to be this bad: The company says its net earnings dropped 33.4% in its latest quarter, to $408 million. And for the fiscal year, which ended Feb. 1, earnings dipped 9.5% to $2.81 billion. Comparable store-sales, a measure watched closely by retail experts, fell 7.6% for the fourth quarter, and 5.1% for the year. The company says the poor performance is due to "an unprecedented decline in housing turnover, ... ...Read the whole story

  • Domino's Promotes Brooklyn Pizza With Baby-Naming Incentives

    Domino's is promoting its new "Brooklyn-style" pizza with a contest offering a free pizza party for every family that names a child born on Feb. 29, 2008 (also known as Leap Day), Brooklyn. /p> In addition, the company will also award the first family to do so in the continental U.S. $1,000 in pizza gift certificates. "We think (Leap Day babies) are very special and deserve a memorable birthday with a good story about how they were named," said company representative Jenny Fouracre, in a statement. --Aaron Baar ...Read the whole story

  • Porsche Cars North America Names New President/CEO

    Detlev von Platen has been promoted to president and CEO of Porsche Cars North America. Von Platen, who most recently was president and CEO of Porsche France, will begin the US job in April. He succeeds Peter Schwarzenbauer who has been named to the management board of Audi AG, in Ingolstadt, Germany, where he will handle worldwide sales and marketing for the sibling brand. Porsche's US operations are based in Atlanta. Porsche reported sales of 36,680 units in the United States and Canada, last year, accounting for 40% of Porsche's worldwide sales. Starting in April, Porsche's North American operations will ... ...Read the whole story

  • Polaroid Signs Sponsorship Deal With Race Team
  • Daimler AG's 'Smart' Division Gets Its Own Coffee Table Book
  • Little Caesars Partners With Pepsi in National Promotion
  • America's Vote Determined Dove Ad Contest Winner