• Dodge Using Journey To Get Buyers Pacifica Could Not

    [Automotive] "The ads will focus on how Journey can enable you to enjoy much more of life -- if you can dream it, you can do it. That's the message," says a Dodge brand director. The car has all-wheel drive optional, Chrysler's MyGig entertainment and navigation system. Dodge expects about 80% of drivers to be women, as was the case with Pacifica. ...Read the whole story

  • Consumer Confidence Hits 15-Year-Low, Hurts Results

    [Retail] When confidence falls, "the first thing that goes is discretionary spending, and that can mean dining out, going to the movies, and it can also mean shopping," says the Conference Board's Lynn Franco. "Plus, retailers also have more competition for that spending, in the form of higher prices at the pump and for food." ...Read the whole story

  • Marketing Feedback Cards Go Digital Via Cell Phones

    [Technology] "Say you're in JCPenney's standing in front of a product you didn't like," says Mimieo's Glenn Allison. "You have a mobile device in hand that can provide instant feedback to the retailer. It's unmistakable. There's no denying that Generation Y wants to share experiences with others." ...Read the whole story

  • Domino's Out-delivered Rivals On Super Bowl Sunday

    [Restaurants] "Landmark events like Super Bowl Sunday have a way of bringing new customers into the fold and can have a profound impact on shaping a developing market channel like online ordering," says comScore's Carolina Petrini. "It is important for marketers to capitalize on these opportunities to position themselves for future success." ...Read the whole story

  • Jarvik Defends Rep In Wake Of Lipitor Ad Recall

    [Pharma] "The record needs to show that the ad campaign Pfizer tastefully presented to the public, using beautiful natural settings and high-tech modern architecture, fairly represents me as a world-recognized heart expert," he says. ...Read the whole story

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