Wednesday, February 27, 2008
  • Dodge Using Journey To Get Buyers Pacifica Could Not

    [Automotive] "The ads will focus on how Journey can enable you to enjoy much more of life -- if you can dream it, you can do it. That's the message," says a Dodge brand director. The car has all-wheel drive optional, Chrysler's MyGig entertainment and navigation system. Dodge expects about 80% of drivers to be women, as was the case with Pacifica. ...Read the whole story

  • Consumer Confidence Hits 15-Year-Low, Hurts Results

    [Retail] When confidence falls, "the first thing that goes is discretionary spending, and that can mean dining out, going to the movies, and it can also mean shopping," says the Conference Board's Lynn Franco. "Plus, retailers also have more competition for that spending, in the form of higher prices at the pump and for food." ...Read the whole story

  • Marketing Feedback Cards Go Digital Via Cell Phones

    [Technology] "Say you're in JCPenney's standing in front of a product you didn't like," says Mimieo's Glenn Allison. "You have a mobile device in hand that can provide instant feedback to the retailer. It's unmistakable. There's no denying that Generation Y wants to share experiences with others." ...Read the whole story

  • Domino's Out-delivered Rivals On Super Bowl Sunday

    [Restaurants] "Landmark events like Super Bowl Sunday have a way of bringing new customers into the fold and can have a profound impact on shaping a developing market channel like online ordering," says comScore's Carolina Petrini. "It is important for marketers to capitalize on these opportunities to position themselves for future success." ...Read the whole story

  • Jarvik Defends Rep In Wake Of Lipitor Ad Recall

    [Pharma] "The record needs to show that the ad campaign Pfizer tastefully presented to the public, using beautiful natural settings and high-tech modern architecture, fairly represents me as a world-recognized heart expert," he says. ...Read the whole story

  • Scion Puts Docu-Videos On Web Site

    Toyota's Scion division is running documentary-style videos on its rich media lifestyle Web site, scion.com/broadband. The latest is "Stomping Grounds" in which the rotund New York hip hop emcee Biz Markie takes viewers on a tour of his stomping grounds in Harlem and Long Island, going to and fro in a Scion xB. The 30-minute video was produced by Inform Ventures for Scion. Dentsu's Attik, is Scion's ad agency.--Nina M. Lentini ...Read the whole story

  • Pepsi Rolls Out Tava

    Pepsi is rolling out Tava, a zero-calorie beverage with fruit-like flavors and vitamins E, B6, niacin and chromium. Targeting "primetimers"--men and women between the ages of 35 and 49-- Tava is available in Mediterranean Fiesta, a black cherry citrus; Tahitian Tamure, a tropical berry blend; and Brazilian Samba, which mixes passionfruit, pineapple and lime. Tava is rolling out nationally in February in 16.9-oz. PET bottles (suggested retail price: $1.49) and sleek 12-oz. can 4-packs (suggested retail price: $2.99). --Nina M. Lentini ...Read the whole story

  • Starbucks Brings Back Rubinfeld In New Role

    Starbucks has named former exec Arthur Rubinfeld president of global development, a position in which he will be responsible for site selection, design and creative conception for Starbucks stores worldwide. Most recently, Rubinfeld served as EVP/corporate strategy and chief development officer at Potbelly Sandwich Works, a rapidly growing restaurant concept. In 2001, he founded AirVision, an advisory firm specializing in brand positioning, growth strategies and operational plans for clients, including Adidas, Omaha Steaks, Oakley and Washington Mutual. In addition, Rubinfeld served as Starbucks EVP/store development from 1992 to 2001 and is credited with building the world-class function for the company.--Nina ... ...Read the whole story

  • Papa John's Promo Offers Trip To Final Four
  • McD's Giving Away Free McSkillet Burritos
  • Ex-'Trib' Exec To Lead DeVry Marketing
  • Apple: ITunes Now No. 2 Music Retailer