Marketing Daily
Wednesday, February 27, 2008
  • Dodge Using Journey To Get Buyers Pacifica Could Not

    [Automotive] "The ads will focus on how Journey can enable you to enjoy much more of life -- if you can dream it, you … Read the whole story

  • Consumer Confidence Hits 15-Year-Low, Hurts Results

    [Retail] When confidence falls, "the first thing that goes is discretionary spending, and that can mean dining out, going to the movies, and it … Read the whole story

  • Marketing Feedback Cards Go Digital Via Cell Phones

    [Technology] "Say you're in JCPenney's standing in front of a product you didn't like," says Mimieo's Glenn Allison. "You have a mobile device in … Read the whole story

  • Domino's Out-delivered Rivals On Super Bowl Sunday

    [Restaurants] "Landmark events like Super Bowl Sunday have a way of bringing new customers into the fold and can have a profound impact on … Read the whole story

  • Jarvik Defends Rep In Wake Of Lipitor Ad Recall

    [Pharma] "The record needs to show that the ad campaign Pfizer tastefully presented to the public, using beautiful natural settings and high-tech modern architecture, … Read the whole story