• Ford Of Canada Lets Customers Stand For The Brand

    [Automotive] "We don't own the brand the way we used to; consumers own it. it's not about claims any more. Consumers don't want to be preached to. It's about a dialogue and discovery, giving people the chance to comment," says a spokesperson. "We see it as more of a consumer site than our site. Barring extreme examples, our intent is to make it open and democratic." ...Read the whole story

  • Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing

    [Beverages] "We are seeing a slowdown in people consuming on-premise," says the Beverage Information Group's Eric Schmidt. "When the economy starts to slow down, they don't go out as much. What we're seeing is that they're not as apt to drink as much [at home] as before because they can't replicate [a restaurant] occasion at home." ...Read the whole story

  • Playboy Seeks Sexy Yet Clothed 'Miss Mobile'

    [Entertainment] Playboy's push into mobile began last year to attract tech-savvy consumers and address changing market demands. Playboy Mobile offers non- and ad-supported services, such as text-based and information alerts, along with nude images, glamour shots and video. ...Read the whole story

  • Coldwell Banker Campaign Sidesteps 'Sea Of Sameness'

    [Real Estate] COO Charlie Young says that when the company began planning the campaign early last year, it felt that the explosion in Web-based real estate marketing was more of a challenge then the looming real estate crisis. "In the current landscape, there's a more important trend than today's market correction. There's a need to communicate in a new way about the real estate business." ...Read the whole story

  • Buoyed By Retailers, Sustainable Seafood Is Catch Of The Day

    [Trends] Whole Foods is clearly capitalizing on the buzz, this week announcing the first certified-sustainable tuna fish to hit the market. Sold under the brand name American Tuna, the fish is produced by the American Albacore Fishing Association, which consists of 21 family-owned boats in the Northwestern U.S. ...Read the whole story

  • Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is)

    [Packaged Good] What goes better with digital music than....condoms? Well, maybe if a digital jukebox in a bar is touting them. Durex has tapped TouchTunes, an interactive out-of-home ad network, to launch a new branding and lead-generation campaign. The U.K.-based condom-maker will run display ads on 1,500 digital jukeboxes in bars nationwide, complete with a survey, dubbed "Can We Talk Condoms?" ...Read the whole story

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