Tuesday, March 18, 2008
  • At OMMA: Demystified APIs Make Money On Other's Apps

    [Technology] Every minute consumers spend with Picnik's applications means more exposure to brands that sponsor the tool. "The average user session is about 17 minutes," says Monica Harrington, marketing guru at Picnik. "Brand marketers want to figure out a way to get close to the consumer that's not intrusive." ...Read the whole story

  • At OMMA: Esurance Finds Fame In Another Medium: TV

    [Strategy] "Consumers equate a company's size to whether they see you on TV," admits the online insurance company's CMO. Follow-up focus groups confirmed that the personification of Esurance by Erin translated to its having a personality. "TV," concluded John Swigart, is not as dead as some people profess it is." ...Read the whole story

  • Former Audi Brand Director Settles In At Edmunds.com

    [Automotive] Marketing Daily sits down with Stephen Berkov to ask questions like, "How has digital media changed the paradigm?" "Only after I consider a brand or product will I develop a favorable opinion. Creativity, innovation and relevancy leads to consideration. The ability to stay relevant is the challenge any brand faces." ...Read the whole story

  • Hilton Garden Inn Bows Largest Media Buy To Date

    [Hospitality] "In the U.S., we finally have coast-to-coast distribution; it's our opportunity to grow the awareness of our brand," says Jim Cone, VP/marketing. "While we have heard from customers that Hilton Garden Inn is a 'best-kept secret', our goal is not to be a best-kept secret." ...Read the whole story

  • Are Banking Rewards A Loyalty Buzz Kill?

    [Financial Services] Banks can recover goodwill with more transparency about their practices. "Young boomers and Generation X have a lot of needs and a lot of years for those needs to be met," says Mercator Advisory Group's Elizabeth Rowe. "That's a lot of years to get off the non-interest fee bandwagon and get back to the good old-fashioned banking profitability generation of account service charges and interest spreads." ...Read the whole story

  • 'Consumer Reports': Extended Warranties Overpriced

    The magazine has launched a national advertising campaign targeting the car-buying public with the message that extended warranties for new cars and trucks aren't worth the money. The firm says 65% of more than 8,000 Consumer Reports readers surveyed by the Consumer Reports National Research Center earlier this winter said they spent significantly more for a new-car warranty than they got back in repair cost savings. The campaign ad headline reads: "You don't need an extended warranty, despite what the car dealer says." A print ad is running in USA Today today. Banner ads will also run on numerous car-buying ... ...Read the whole story

  • PepsiCo, Pepsi Bottling Buy Russian Bottler

    The companies bought 100% of Sobol-Aqua JSC through their joint venture in Russia, PR Beverages Ltd. The entire Sobol enterprise includes a production facility in Novosibirsk, Russia that manufactures Sobol brands and currently co-packs various Pepsi products. The transaction is expected to close in the second quarter of 2008. Financial terms were not disclosed. --Nina M. Lentini ...Read the whole story

  • Joseph DiMuro Named New CMO At NexCen

    At 43, he is responsible for developing and executing a comprehensive marketing program for the NexCen family of brands. DiMuro most recently served as EVP/GM at Sony BMG Entertainment, where he managed television, film, commercial-advertising licensing, digital/mobile-content platform development, new product and joint-venture initiatives in addition to corporate/strategic business development. He also was the president of the jointly operated Nickelodeon Records with Nickelodeon, as well as the president/founder of Burgundy Records (Aaron Neville, Donna Summer, Chaka Khan, Gloria Estefan, etc). In addition to these duties, DiMuro was the chief strategic architect behind the global re-branding of the Elvis Presley recording ... ...Read the whole story