[Technology] Every minute consumers spend with Picnik's applications means more exposure to brands that sponsor the tool. "The average user session is about 17 … Read the whole story

[Strategy] "Consumers equate a company's size to whether they see you on TV," admits the online insurance company's CMO. Follow-up focus groups confirmed that … Read the whole story

[Automotive] Marketing Daily sits down with Stephen Berkov to ask questions like, "How has digital media changed the paradigm?" "Only after I consider a … Read the whole story

[Hospitality] "In the U.S., we finally have coast-to-coast distribution; it's our opportunity to grow the awareness of our brand," says Jim Cone, VP/marketing. "While … Read the whole story

[Financial Services] Banks can recover goodwill with more transparency about their practices. "Young boomers and Generation X have a lot of needs and a … Read the whole story