Wednesday, March 19, 2008
  • At OMMA: Panelists Issue Call For Supportive Gaming Group

    [Strategy] "If we are to have success in organizing the industry, we need someone dynamic to lead the efforts," says Jonathan Epstein, CEO at Double Fusion, a rival to Microsoft's Massive, which places ads in video games. "In the last two years we've come out with a glossary, and I think we can do better than that." ...Read the whole story

  • Buick Talks Art, Design In Prelude To N.Y. Auto Show

    [Automotive] The new TV spots offer an interesting take on Buick's art and design focus: Tiger Woods standing beside a stack of golf balls staring at a blank canvas. He grabs clubs off of a rack and fires ball after ball--each filled with paint--into the canvas. When he hits them they explode in color, creating a kind of Jackson Pollock design on the sheet. The ads, with the tag "Drive Beautiful," start running today on a variety of network placements. Three of the canvases, signed by Woods, will be sold at charity auctions as "Tiger Art." ...Read the whole story

  • Greener By The Minute, New Wal-Mart Prototype Raises Bar

    [Retail] "Wal-Mart is an aggressive cost-cutter, and once it realized there were potentially tens of millions of savings in operations, energy efficiency had great appeal," says the author of The Green Building Revolution. "And it gives Wal-Mart an opportunity--both in terms of public relations and political relations--to be seen as a different kind of company." ...Read the whole story

  • Restaurants Face Changing Habits, As Well As Recession

    [Restaurants] What can restaurants do? Understand what drives consumer behavior and how they manage their costs when they visit a restaurant, and look for new ways to offer value and make the restaurant experience as pleasant as possible, says Bonnie Riggs, author of The NPD Group's report on the restaurant industry. ...Read the whole story

  • Marketers With Engaged Consumers Outperform Competition

    [Research] "Partly, it's based on expectation of customer: if you go to The Four Seasons and get Texas Roadhouse service, you won't be happy," says PeopleMetrics' Frank Rowe. "But consumers who go to Texas Roadhouse like the energy around their service --the experience part of the dynamic is related to expectation of customers." ...Read the whole story

  • Build Online Brand Awareness Using Integration

    [Strategy] "I don't think anyone tries to build a brand exclusively with TV or print, so I don't know why you'd want to try it with the Web," says AKQA's Scott Symonds. "We're as good as anybody in the world at creating brand awareness, but we don't like using the Web exclusively. It's an exciting opportunity, but not the only one out there." ...Read the whole story

  • Ford Shifts Even More Executives

    The move by the motor company follows a similar shuffle earlier this month. Stephen Odell is named COO/Ford of Europe. Odell, 53, will report to John Fleming, president/CEO, Ford of Europe. Ingvar Sviggum, 62, also has been elected a corporate officer, and will replace Odell as VP/marketing, sales and service, Ford of Europe. Both appointments are effective on April 1.--Karl Greenberg ...Read the whole story

  • GameStop's Sales Way Up

    Looks like video-gamers don't pay much attention to bad economic news. GameStop Corp.'s fourth-quarter sales shot up 24% to $2.87 billion, and net income gained 82% to $189.8 million. And while many retailers have been faulting falling foot traffic at malls for their weak results, GameStop recorded a 17.4% gain in same-store sales for the quarter and a 24.7% gain for the year. The company, which expects to open up to 600 new stores this year, says it expects same-store sales increases of 10% to 12% in the year ahead--even in a softer economy. "The value aspect of GameStop's user ... ...Read the whole story

  • Nestle's Purina Brand Launches Online Promotion
  • Bombay Sapphire Intros Unique Bottles
  • Avon Links With Marimekko To Launch Collection