Marketing Daily
Wednesday, March 19, 2008
  • At OMMA: Panelists Issue Call For Supportive Gaming Group

    [Strategy] "If we are to have success in organizing the industry, we need someone dynamic to lead the efforts," says Jonathan Epstein, CEO at … Read the whole story

  • Buick Talks Art, Design In Prelude To N.Y. Auto Show

    [Automotive] The new TV spots offer an interesting take on Buick's art and design focus: Tiger Woods standing beside a stack of golf balls … Read the whole story

  • Greener By The Minute, New Wal-Mart Prototype Raises Bar

    [Retail] "Wal-Mart is an aggressive cost-cutter, and once it realized there were potentially tens of millions of savings in operations, energy efficiency had great … Read the whole story

  • Restaurants Face Changing Habits, As Well As Recession

    [Restaurants] What can restaurants do? Understand what drives consumer behavior and how they manage their costs when they visit a restaurant, and look for … Read the whole story

  • Marketers With Engaged Consumers Outperform Competition

    [Research] "Partly, it's based on expectation of customer: if you go to The Four Seasons and get Texas Roadhouse service, you won't be happy," … Read the whole story

  • Build Online Brand Awareness Using Integration

    [Strategy] "I don't think anyone tries to build a brand exclusively with TV or print, so I don't know why you'd want to try … Read the whole story