Friday, March 21, 2008
  • Mercedes To Tout AMG Marque For Second Time Ever

    [Automotive] The company expects to have relatively low sales of the C63, but marketing veep Stephen Cannon says the car will serve a higher purpose as a halo for the brand. "It will cast a long shadow," he says. "It is also a new gateway to more performance at our lowest price point ever for AMG." ...Read the whole story

  • Super-Early Easter Dampens Spending, NRF Finds

    [Retail] Sunday's holiday hasn't been this early since 1913, which means that while retailers fill their shelves with brightly colored spring clothes, shoppers in many parts of the country are more likely to be hunting eggs in turtlenecks and parkas. Traditionally, food is the most important expenditure, and this year is no different: Those in the survey expect to spend $41.09 on average. ...Read the whole story

  • Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps

    [Research] "This drop is stunning," says CoreBrand's James Gregory of Microsoft. "Microsoft's image has deteriorated from that of a young, hip organization to an old, stuffy organization. Their product releases have slowed, and the Apple Mac advertising making fun of PCs has also taken a toll." Gregory attributes L'Oreal's gains--as well as those for Revlon and Estee Lauder--to focused investments in brand building. ...Read the whole story

  • Suzuki Unveils Kizashi As A Sign Of Things To Come

    [Automotive] Also changing in 2008 is the ad creative. The company for the last two years has featured its motorcycles in its car ads, an explicit effort to use the products it is better known for to boost the image and awareness of its cars. This year, says marketing veep Gene Brown, the company will back off that approach. ...Read the whole story

  • Borders Seeks Buyer: Can Bookstores Catch A Break?

    [Retail] As the big chains show uncertainty ahead, there is continued spark in the independent bookstore segment, the group of small retailers most threatened by international book chains. The American Booksellers Association says 115 new bookstores opened for business last year, the third year in a row that the number of bookstore openings topped 100. ...Read the whole story

  • Simpson To Head Dunkin's Government Affairs

    Dunkin' Brands, Inc., the parent company of quick-service brands Dunkin' Donuts and Baskin-Robbins, has hired Cicely D. Simpson in the newly created position of director,/federal & state government affairs. Simpson will direct all federal and state government affairs activities, as well as Dunkin' Brands' corporate political action committee. Simpson joins Dunkin' Brands from the office of Jim Cooper, U.S. House of Representatives (D-Tenn.), where she served as legislative director for three years.--Karl Greenberg ...Read the whole story

  • IAG Research Names Best Car, Truck Ads

    IAG Research used the N.Y. International Auto Show breakfast this week to announce the best TV ads for new cars and trucks. The 2nd Annual IAG Automotive Advertising Awards gave honors to Lexus for most effective luxury vehicle ad; Chevrolet for non-lux vehicle ad; Hummer for most-liked ad. Other winners were Toyota Tundra for most effective established nameplate launch campaign; Hyundai Veracruz for best new nameplate launch campaign; and Subaru got the best green award for its "Soul of Subaru" campaign.--Karl Greenberg ...Read the whole story

  • Pepsi Co, Pepsi Bottling Buy Russian Juice Firm

    On the heels of having purchased Russian bottler Sobol-Aqua JSC earlier this week, the two Pepsi entities have agreed to jointly acquire a 75.53% stake in Russia's leading branded juice company JSC Lebedyansky, excluding the company's baby food and mineral water business, for $1.4 billion. Lebedyansky is the world's sixth-largest juice manufacturer and the largest in Russia, with an estimated market share in Russia of around 30% and annual revenues in 2007 of approximately $800 million from its juice business. Under agreements reached, PepsiCo and PBG will acquire the 75.53% of Lebedyansky held by its four largest individual shareholders. That ... ...Read the whole story

  • Cadbury Schweppes Names Four Directors
  • Advanced Micro Devices Taps New CMO
A Hockey Player Changes Everything

Shuffling my feet to reach the middle of the ice rink, I recently had a rare opportunity to watch the NHL Productions crew film an advertisement at the Honda Center, home of the Anaheim Ducks. The ...More