• Mercedes To Tout AMG Marque For Second Time Ever

    [Automotive] The company expects to have relatively low sales of the C63, but marketing veep Stephen Cannon says the car will serve a higher purpose as a halo for the brand. "It will cast a long shadow," he says. "It is also a new gateway to more performance at our lowest price point ever for AMG." ...Read the whole story

  • Super-Early Easter Dampens Spending, NRF Finds

    [Retail] Sunday's holiday hasn't been this early since 1913, which means that while retailers fill their shelves with brightly colored spring clothes, shoppers in many parts of the country are more likely to be hunting eggs in turtlenecks and parkas. Traditionally, food is the most important expenditure, and this year is no different: Those in the survey expect to spend $41.09 on average. ...Read the whole story

  • Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps

    [Research] "This drop is stunning," says CoreBrand's James Gregory of Microsoft. "Microsoft's image has deteriorated from that of a young, hip organization to an old, stuffy organization. Their product releases have slowed, and the Apple Mac advertising making fun of PCs has also taken a toll." Gregory attributes L'Oreal's gains--as well as those for Revlon and Estee Lauder--to focused investments in brand building. ...Read the whole story

  • Suzuki Unveils Kizashi As A Sign Of Things To Come

    [Automotive] Also changing in 2008 is the ad creative. The company for the last two years has featured its motorcycles in its car ads, an explicit effort to use the products it is better known for to boost the image and awareness of its cars. This year, says marketing veep Gene Brown, the company will back off that approach. ...Read the whole story

  • Borders Seeks Buyer: Can Bookstores Catch A Break?

    [Retail] As the big chains show uncertainty ahead, there is continued spark in the independent bookstore segment, the group of small retailers most threatened by international book chains. The American Booksellers Association says 115 new bookstores opened for business last year, the third year in a row that the number of bookstore openings topped 100. ...Read the whole story

  • A Hockey Player Changes Everything

    Shuffling my feet to reach the middle of the ice rink, I recently had a rare opportunity to watch the NHL Productions crew film an ... ...More



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