• Macy's Tries On Some Green: Is Apparel The Next Eco Oasis?

    [Retail] The effort may go over well with consumers for two reasons. The first is its link with an independent organization, especially one as well known as the National Parks Foundation. And second, relatively few department stores have staked much of a claim in the environmentally correct space, leaving room for pioneers. ...Read the whole story

  • Unilever Launches Micro-Series For 'Fresh Takes' Products

    [Packaged Goods] The new effort is an extension of the "Real Beauty" campaign launched in 2004. That effort has featured women who don't conform to the more accepted--and hard to attain--standards of beauty evinced by the three comely stars of the micro-series. The campaign touts the new products while dealing with self-esteem "Inner Critic Syndrome" issues pertinent to twenty-something consumers. ...Read the whole story

  • American Airlines Flies With Facebook Widget

    [Technology] Travel Bag offers features that let friends share tips and experiences through tools like Favorites, Travelogue, and Trip-O-Vent. American Airlines hopes that by learning more about consumers, it will be able to provide relevant information about services and destinations. "We want to understand how consumers interact with one another," says American Airlines' Billy Sanez. ...Read the whole story

  • Marketers More Aggressively Target Small Business Owners

    [Financial Services] While credit card spending only accounts for about 6% of all small business spending, credit card companies are getting more aggressive when it comes to targeting small businesses. According to Te Revesz, who scoured TNS Media Intelligence data for the study, spending on small business-specific products increased from $91 million in 2004 to nearly $232 million in 2007. ...Read the whole story

  • Firestone To Get Top Billing In New MLB Deal

    [Automotive] Phil Pacsi, VP/North American consumer tire marketing, says the move puts the Firestone brand beyond motorsports sponsorships for the first time in years. "Our sports marketing initiatives began with the Firestone brand in 1909. The way we have positioned it is as a rich American heritage brand; it's a natural fit because when you think of Americana, you think baseball." ...Read the whole story

  • Home Fragrances: Febreze Boosts Sweet Smell of Success

    [Research] Packaged Facts, which estimates the category's compound annual growth between 2003 and 2007 at 6.9%, forecasts 3% annual growth over the next five years, for total sales of $6 billion by 2012. Whereas candles once dominated the category, home air fresheners have driven the growth over the past several years. ...Read the whole story

  • The N-Word!

    Run quickly to the edge of tomorrow's consumers and drive your innovation team and marketing efforts fully to keep the heart of the niche group ... ...More



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