[Electronics] On Thursday night, Jeff Hayzlett went virtually nose to nose with rock star Gene Simmons--beamed in from Tokyo--debating the winning slogan for the … Read the whole story

[Automotive] "Some shoppers seem to be waiting for dramatic incentive announcements that seem inevitable, while other consumers are likely more focused on general economic … Read the whole story

We seem to be trapped in a bubble of economic delusion. We're certainly not rich. But the checking account is generally well-upholstered enough so … Read the whole story

[Gaming] The marketing campaign for the tour runs the gamut from colorful chalk drawings on campus sidewalks in front of the student union and … Read the whole story

[Health] "What we are trying to do with EX is offer smokers a comprehensive plan to quit, focusing on ritualistic, behavioral and habit elements … Read the whole story

[Financial Services] Martin Walker, VP of marketing and merchandising for Tully's, sees a major benefit in being able to use SingleSwipe to offer Tully's … Read the whole story

[Technology] This week, Microsoft kicks off a campaign on MyWaves that is geo-targeted to 4 million mobile users in India promoting the MS Office … Read the whole story