Wednesday, April 23, 2008
  • Audi Ties R8 To Promotion Of 'Iron Man,' Due Out May 2

    [Automotive] "You will naturally get a halo effect from the car. People will say 'That's a what? Audi? I didn't know they could do a car like that.' The beauty of having a vehicle like that is that it shows what the brand is all about, and it can have a strong trickle-down effect in awareness, image and aspirational value." ...Read the whole story

  • Shoppers Plan To Cut Back On Mom's Big Day

    [Retail] One exception to the new conservatism is jewelry. While the NRF poll found that fewer shoppers overall will buy mama some bling (29.7% versus 32.8% last year), they'll spend much more when they do. Overall, these shoppers expect to spend $2.7 billion, compared to $2.1 billion last year. ...Read the whole story

  • AT&T Rings Up Profit As Land Lines Turn Cellular

    [Telecom] "As wireless grows, AT&T hopes to leave its consumer wireline heritage far astern, but it can only do so to a degree," writes an analyst in a report. "For now, merger synergies are helping wireline profitability from being even worse, and wireless margin improvements are enough to keep the ship on course." ...Read the whole story

  • Ford Leverages Model T Centennial To Celebrate Ford

    [Automotive] A company spokesperson did not say whether Ford was going to run corporate ads reminiscing about the car. But the centennial is timed with a new vehicle on Ford's new global production platform. The car, Fiesta, will initially be sold in Europe, before coming to the U.S. in 2010. ...Read the whole story

  • Restaurants May Gobble Up Tax Rebates, Study Finds

    [Research] Restaurants that want to up their odds should also take note of a separate NPD survey that's soon to be released. This one finds that nearly half of consumers say that it's important to them for restaurants to be environmentally friendly. ...Read the whole story

  • WD-40 Puts An End To The Lost Little Red Straws

    [Packaged Goods] Five years in the making, all 8-, 11- and 12-ounce cans will feature a permanently attached straw that puts an end to the many red straws hiding in kitchen cabinets, under workbenches and at the bottoms of toolboxes across America, said WD-40 Company in a release. The new straw can be flipped down for a wide spray or flipped up for a pinpoint stream to apply WD-40 into hard-to-reach places. ...Read the whole story

  • 'Adweek' Names Fahey Publisher/Editorial Director

    Nielsen Business Media on Tuesday announced that Alison Fahey, veteran editor of Adweek, has been promoted to publisher/editorial director for the brand. Fahey, in turn, has tapped Mike Chapman, a well-respected journalist with 22 years of editorial experience, including eMarketer and The Economist Group, to succeed her as the editor of Adweek. Fahey's promotion is effective immediately; Chapman will assume his new role on May 15. In their new roles, Fahey and Chapman will work together to drive the Adweek brand across all platforms--in print, online and face-to-face. Both Fahey and Chapman will be based in New York. Chapman will ... ...Read the whole story

  • P&G's Gillette Launches Fatherly Promo

    "Play a Champion with Dad" runs through Aug. 15 and offers five consumers and their fathers the chance to play golf with Tiger Woods, tennis with Roger Federer, or soccer (football for everyone else) with French striker, Thierry Henry. The grand prize winners will receive airfare, a multi-night trip and accommodations and $1,000 spending money, as well as the opportunity to meet Tiger, Roger or Thierry on a golf course, a tennis court or a soccer pitch. There are also more than 2,000 instant win prizes available. To enter, consumers register at gillettechampions.com. The program is part of the Gillette ... ...Read the whole story

  • Burger King Launches Mobile Game
Top 10 Most Powerful Brands

1 Google 2 General Electric 3 Microsoft 4 Coca-Cola 5 China Mobile 6 IBM 7 Apple 8 McDonald's 9 Nokia 10 Marlboro Source: Millward Brown Optimor's 2008 BrandZ Rankings ...More