[Telecom] The fundamental strategy to connect with consumers though music emphasizes AT&T's ability to link one person to another through technology. "It's that simple," says Joey Schultz, VP of consumer marketing at AT&T. "It's about building tighter bonds with consumers who have a passion for music." ...Read the whole story

[Automotive] The new marketing campaign is intended to target consumers in three different stages of car buying: the heart, the head and the wallet. The "heart" stage is meant to address the love Subaru owners have for their cars via emotional stories, such as the one about four men who travel to the easternmost tip of Maine every year to be the first ones in the country to welcome the New Year. ...Read the whole story

[Food] The spot shows restaurant diners grabbing bottles of Heinz Ketchup off nearby carts and tables and hugging them close. When one couple sits down to eat, they appear puzzled by the lack of said product on their table, noting fellow diners pouring ketchup over fries and burgers. A wait staff member strides by, placing a bottle of Heinz Ketchup on the table, visibly relaxing the dining couple. Tagline: "Now we can eat." ...Read the whole story

[Pharma] "Certainly brand companies are spending a lot of money promoting their medicines," says Andrea Hofelich, a representative of the Generic Pharmaceutical Association. "We don't do the advertising the companies do. We can pass those savings on to consumers. But it's important to let the doctors know that the generics do provide the same medicines as the brands at a much lower cost." ...Read the whole story

[Retail] Clearly, consumers are confused. A recent study found that almost half think that "green" products are actually beneficial for the earth, while a distinctly smaller group--22%--understands that such purchases are simply less harmful than competing products. Some 76% think environmental claims should be regulated by the government. ...Read the whole story

BrandIndex last week measured quick-service restaurant brands based on customer satisfaction. Here how they stand: 1 Subway 2 Wendy's 3 Burger King 4 Taco Bell ... ...More