Monday, April 28, 2008
  • AT&T Goes After Digital Music Lovers Where They Live--Online

    [Telecom] The fundamental strategy to connect with consumers though music emphasizes AT&T;'s ability to link one person to another through technology. "It's that simple," says Joey Schultz, VP of consumer marketing at AT&T.; "It's about building tighter bonds with consumers who have a passion for music." ...Read the whole story

  • New Subaru Campaign Takes Aim With Cupid's Arrow

    [Automotive] The new marketing campaign is intended to target consumers in three different stages of car buying: the heart, the head and the wallet. The "heart" stage is meant to address the love Subaru owners have for their cars via emotional stories, such as the one about four men who travel to the easternmost tip of Maine every year to be the first ones in the country to welcome the New Year. ...Read the whole story

  • Consumer-Generated Heinz Ad To Air On Cable, At Six Flags

    [Food] The spot shows restaurant diners grabbing bottles of Heinz Ketchup off nearby carts and tables and hugging them close. When one couple sits down to eat, they appear puzzled by the lack of said product on their table, noting fellow diners pouring ketchup over fries and burgers. A wait staff member strides by, placing a bottle of Heinz Ketchup on the table, visibly relaxing the dining couple. Tagline: "Now we can eat." ...Read the whole story

  • Generics Market Heats Up As Patents Keep Expiring

    [Pharma] "Certainly brand companies are spending a lot of money promoting their medicines," says Andrea Hofelich, a representative of the Generic Pharmaceutical Association. "We don't do the advertising the companies do. We can pass those savings on to consumers. But it's important to let the doctors know that the generics do provide the same medicines as the brands at a much lower cost." ...Read the whole story

  • As FTC Revisits 'Green' Definitions, Some Predict A Crackdown

    [Retail] Clearly, consumers are confused. A recent study found that almost half think that "green" products are actually beneficial for the earth, while a distinctly smaller group--22%--understands that such purchases are simply less harmful than competing products. Some 76% think environmental claims should be regulated by the government. ...Read the whole story

  • Scotts Miracle-Gro Products Get Yanked

    The world's largest lawn and garden products company just got an unseasonable setback: The Scotts Miracle-Gro Company and the Environmental Protection Agency issued a nationwide recall of the company's Miracle-Gro Shake 'n' Feed with Weed Preventer All Purpose Plant Food, right at the height of the spring gardening season. (A weed control product used by Scotts Lawn Service is also included in the recall.) No specific reason for the recall was given. The product, which accounts for about $10 million in sales per year, is sold primarily through home center stores, mass merchant retailers, supermarkets, hardware stores and independent lawn ... ...Read the whole story

  • John Burbank Named Nielsen's First CMO

    As Nielsen strives to maintain its dominant position in media research, it's hired a new top marketing executive to work on the image and new-business fronts. John Burbank joins the company in the newly created CMO role, the same position he held at AOL. He will report to EVP Susan Whiting, who said, "We have created a new senior position to build our brand and identify new businesses to support marketers." Nielsen's recent acquisition of IAG Research is one of many it has made in order to keep up with the changing media landscape. Burbank said Nielsen is "at the ... ...Read the whole story

  • Screenvision, Dodge To Tout Latter's Crossover Vehicle

    A campaign to help build awareness for the all-new 2009 Dodge Journey, the brand's first crossover vehicle. Screenvision's advertising network will be the exclusive in-cinema home for the campaign, which is highlighted by an all-new 60-second spot made specifically for the theater experience. The Dodge Journey commercial will run during Screenvision's national pre-show programming in May. Screenvision's cinema advertising network is comprised of more than 14,000 screens across 2,300 theatres nationwide.--Nina M. Lentini ...Read the whole story

Top 10 QSR Brands

BrandIndex last week measured quick-service restaurant brands based on customer satisfaction. Here how they stand: 1 Subway 2 Wendy's 3 Burger King 4 Taco Bell 5 KFC 6 Arby's 7 Quizno's 8 McDonald's 9 Popeye's 10 ...More