• AutoTrader.com Ads Announce Expansion To New Vehicles

    [Automotive] "One thing that sports does for us real well is to get to the key neighborhood influencers -- car experts," says Clark Wood/VP/marketing. A trade effort aimed at dealers will accompany the campaign. "We have about 20,000 dealers participating in the business today. And I would say out of that, over 10,000 are new-car franchises." ...Read the whole story

  • Marketers Turn Vacant Storefronts In Mall Into Ad Venues

    [Retail] Boston sites have featured sea monsters (from the New England Aquarium), twirling cell phones (Verizon) and even windows (the Museum of Fine Arts Boston recently had an Edward Hopper exhibit, and its display used a moving version of what may be the most famous storefront art ever-the artist's 1942 "Nighthawks.") ...Read the whole story

  • Charles Schwab Reaches Out To Gen X With Resourceful Site

    [Financial Services] "It's a common misconception among Gen Xers that you need hundreds of thousands of dollars to invest," Schwab's Ilkay Can says. "We know they're at a life stage where they run into financial hurdles. They've got back-to-back financial needs that most other age groups don't have. A lot think Social Security isn't going to be around when they retire. They have to rely on themselves." ...Read the whole story

  • Cerveza Tecate Boosts Presence In Boxing Arena

    [Beverages] For fans in Latin America and among Hispanic Americans, boxing is the second-most popular sport after football (soccer). Says Arturo Vargas, events and sponsorships manager for Tecate, "The numbers are really close and getting closer between soccer and boxing. I think the Hispanic fan base grew because of [Julio Cesar] Chavez. And Oscar [de la Hoya] has a big following among Hispanics in U.S." ...Read the whole story

  • Mobile Marketing Association Tackles Video, TV Guidelines

    [Mobile] Consensus came fairly easy for the mobile web banner and the text messaging guidelines, but deciding on downloadable content and multimedia messaging service took more time and patience to hash out, says MMA president Laura Marriott. "I think that's because we see higher adoption rates and broader consumer reach for web banners and text messages." ...Read the whole story

  • Branded Entertainment Offers TV Ad Bonanza

    [Trends] The frequency of branded entertainment on TV doesn't seem to be near its limits. "It's as far as the viewer will allow you to go," says Linda Yaccarino, EVP/GM of Turner Entertainment Advertising Sales and Marketing, speaking at a branded entertainment panel at MediaPost's Outfront conference last week in New York. "Viewers have a certain level of tolerance." ...Read the whole story

  • Don't Count Print Out Yet

    Marketing in the Internet Age is a dynamic endeavor, but fortunately, more actionable data is available than ever before to help chart your path. The ... ...More



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