Wednesday, April 30, 2008
  • Wal-Mart Offers To Cash Stimulus Checks - For Free

    [Retail] It also unveiled a new package of rollbacks-not on splurge items like consumer-electronics or jewelry, but in the grocery aisles. Rollbacks will include such items as shampoo, breakfast juice, lunch meat and cereal bars. Over the coming weeks, Wal-Mart says it will unveil "additional rollbacks to help shoppers stretch their dollars." ...Read the whole story

  • Google CEO Foresees Advertising, Technology Cozying Up

    [Trends] For Google, advertising nirvana occurs when the search giant can return the exact answer for each query, accompanied with one perfectly targeted ad. "Eventually, maybe what we can do is guarantee advertisers who pay us money--and this is my fantasy, the sale," Schmidt says. "If we can get to that level of that specificity, advertising will no longer be a marketing expense. It becomes a sales expense." ...Read the whole story

  • Makers Of Large Vehicles Just Can't Keep Truckin' On

    [Automotive] "GM needs to do something more; it's tragic that it's the second-to-the-newest pickup in the segment--Toyota's Tundra is only six months newer--and they should not be the biggest loser in the segment," says one industry analyst. GM's truck problem will be exacerbated this summer when Ford bows a new F 150 and Dodge its new Ram, says another. "And so you will have Silverado and Sierra going against brand-new models." ...Read the whole story

  • As New Media Grow As Marketing Tools, So Do Metrics

    [Strategy] "The ability to track the popularity of videos in comparison with other videos during the same time period across different locations could help tailoring and testing of messages," says Kristen Manion, Delta's general manager of direct marketing. "It may also be possible to use these metrics to plan promotional campaigns." ...Read the whole story

  • VW Takes A Stab At Polling To Engage A Younger Consumer

    [Automotive] Global Insight's Aaron Bragman says the brand is trying to juxtapose a young-skewing, value-oriented message, although their models tend to be priced more in the near-premium range. "Consumers have been confused by $50,000 SUVs, $16,000 Rabbits, and luxury sedans. "[VW is] still struggling to find the right marketing message--and product--for the U.S." ...Read the whole story

  • Domino's To Do Some Heavy Lifting To Buoy U.S. Sales

    [Restaurants] In a conference call with analysts, CEO David Brandon described what he calls a "barbell strategy that is appropriate for us." One end is the current 4-4-4- promotion, which provides an alternative for customers looking for "a smaller-ticket opportunity to participate in the brand." The other is a premium line that would appeal to "many of our customers who are not as price-sensitive." ...Read the whole story

  • Orbitz Calls Car Rental Suit Lacking In Merit

    Orbitz says the lawsuit filed by Vanguard Car Rental, which owns and operates the Alamo and National brands, was filed because Vanguard is apparently upset with the way that Orbitz sorts its search results, which provides Orbitz's customers with valued rental car choices. Vanguard wants those results to be sorted in a way that is not required, and which would take away reservations from other valued suppliers, Orbitz said. "The bottom line is that Vanguard is trying to use a lawsuit to get a sorting result from Orbitz that Vanguard and Orbitz did not agree to. In short, Vanguard is ... ...Read the whole story

  • Avon Sales Up, Despite Weak Results In North America

    Its first-quarter total revenue gained 14% compared to the same period last year, 6% in local currency, with sales of beauty products climbing 17%. And net income gained 26% to $185 million. In North America, first-quarter revenue fell 6%, "reflecting the impact of a weak economy, and to a lesser degree, service-related problems in filling orders." The company says it spent $82 million in advertising in the quarter--a 14% increase from the prior year--to support the launch of such products as Anew Ultimate Age Repair Day Cream and Contouring Eye System, Ultra Color Rich Lipstick and Supershock Mascara, as well ... ...Read the whole story

Avon Sales Up, Despite Weak Results In North America

Its first-quarter total revenue gained 14% compared to the same period last year, 6% in local currency, with sales of beauty products climbing 17%. And net income gained 26%, to $185 million. In North America, first-quarter ...More


  • Top 10 Coolest New Cars Under $18K

    VehicleMSRPKBB Value 1 '08 Ford Focus$15,280$14,942 2 '08 Honda Fit $14,585 $14,585 3 '08 Jeep Patriot $16,055 $15,894 4 '08 Mazda3 $17,230 $16,799 5 '08 Mitsubishi Lancer $14,615 $14,396 6 '09 Pontiac Vibe $15,895 $15,895 7 ...More

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