• Gen Y Is Going To Need Financial Guidance More Than Most

    [Financial Services] They've been saddled with more student debt than previous generations, are continuing to rack up credit card debt, and are not putting money away for retirement or other savings. "They're the ones that are going to have the worst of it," Mintel's Susan Menke says. "Most members of Gen Y are not going to get an inheritance. They're going to have to rely on themselves more than any other generation." ...Read the whole story

  • XM To Roll NavTraffic Into 2009 Model-Year Vehicles

    [Automotive] The Washington, D.C., company is launching an integrated ad campaign to promote the new feature to commuters. The effort, launching today, pitches NavTraffic, which is integrated with the car's navigation system, to help commuters "Get There Faster," as the tagline puts it. ...Read the whole story

  • Straw Hat Dangles Pizza In Newly Launched Video Contest

    [Restaurants] One or more of the top videos could end up in an advertisement set to run on television and in select movie theaters. Slated for later this year, pre-show ads in movie theaters will run through National CineMedia. The pre-show cinema ads will likely hit theaters about the same time a campaign focused on family movies rolls out in Straw Hat restaurants. ...Read the whole story

  • Hershey's Bliss Joins The Experiential Party

    [Food] The "Taste of Bliss" parties mesh naturally with the brand's message and female target audience, says Hershey director of product publicity Jody Cook. Rather than being touted as an end-of-day reward or escape, Bliss is positioned as a part of "celebrating and appreciating the everyday joys of life"-and for many women, time with family and friends is high up on the list of those joys, Cook points out. ...Read the whole story

  • Nintendo To Demo Wii Fit Today In N.Y.'s Central Park

    [Technology] The all-day event at the park coincides with National Fitness and Sports Month. It will center on live demos of the Wii Fit and Wii Balance Board. The game maker will offer up some 40 different Wii Fit activities for consumers to try out; for every demo, the company will donate $5 up to $25,000 to the American Heart Association. ...Read the whole story

  • Jack Daniel's Parks Nascar Race Car On New Mini-Site

    [Spirits] The goals of "Jack's Track" are to drive brand engagement, measured through time spent on the site, and to build consumer/brand relationships though database registrations. With the 3D mini-site, Slingshot chose an interactive, 360-degree experience as a way to subtly communicate to consumers how Jack Daniel's brand values are woven throughout the car to make it what it is. ...Read the whole story

  • Where Are We Buying Groceries?

    Wal-Mart is picking up grocery shoppers with higher incomes. Among households who report an income greater than $50K, Wal-Mart's share of preference as a grocer ... ...More



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