Friday, May 23, 2008
  • Ford Changes Focus From SUVs To Smaller Cars, Hybrids

    [Automotive] IntelliChoice's James Bell says Ford must continue to lift residual values. "Thankfully, they are following the path of limiting fleet business, but they need to lower cost of ownership, and fuel efficiency is a big part of that." ...Read the whole story

  • 100th Anniversary Is Well-Timed For Milk-Bone Strategy

    [Food] The Milk-Bone Moments Dog House in Times Square also served to help publicize another key aspect of the anniversary campaign, a Web-based contest wherein "pet parents" can enter their most memorable "Milk-Bone Moment," captured in a photo or video. The contest will recognize the top 100 "moments of joy that strengthen the bond between a pet and his or her pet parent." ...Read the whole story

  • Fandango, American Airlines, Westin In 'Sex/City' Promo

    [Entertainment] "We expect the promotion to get a lot of word-of-mouth buzz, too," says Ted Hong, Fandango's VP/marketing. "In a lot of markets Fandango has become a verb, where people say 'Hey, go Fandango the tickets, and I'll meet you in front of the theater'." ...Read the whole story

  • Cerveza Tecate To Produce Sports Awards Program

    [Beverages] The show, featuring performances, honorary awards presentations and a pantheon of Hispanic entertainers, will comprise awards in categories like North American Soccer, Hispanic Boxer, Baseball Hispanic All-StarTeam, Basketball Hispanic Player of the year, and American Football Hispanic Player of the year. ...Read the whole story

  • Marketing Symbolism 101: Polar Bears Rock

    [Trends] While the move might not seem like a big deal to most consumers, the environmental marketing cognoscenti say it potentially could have a hefty impact in communicating the impact of global warming to a mass market that still doesn't quite believe such a thing exists. "The polar bear is the poster boy of climate change," says Hugh Hough, founder of Green Team. ...Read the whole story

  • Celtics' Garnett Latest To Star In Verizon Campaign

    Kevin Garnett, the Boston Celtics superstar forward, is the latest celebrity to appear in Verizon's "This is FiOS; This is Big" campaign, which broke back in February. This ad promotes FiOS TV's Home Media DVR, which allows customers to record videos on one television set, then view them others throughout their home, and closes with a skinny little Verizon tech guy trying to give Garnett a fist-bump. At this point, Verizon's all-digital FiOS TV service is available to more than 6.5 million homes in 13 states.--Sarah Mahoney ...Read the whole story

  • Hellmann's Bows 'Real Food Summer School'

    Unilever's mayonnaise twins Hellmann's and (west of the Rockies) Best Foods are launching an online promotion with TV chef Bobby Flay. The "Real Food Summer School," an online show, has segments timed for the summer weekends: Memorial Day, Fourth of July and Labor Day. Starting May 22, the online classes on will have "cook along" instruction and tips from Flay. "Thrilling grilling" will be the theme of the summer classes. Visitors to the site can also enter the Real Food Summer School Sweepstakes for a chance to win prizes like a $20,000 Weber grill, patio set and hot tub ... ...Read the whole story

  • Tiffany Signs Maria Sharapova To Rep Brand

    The No. 1 player will wear Tiffany designer Elsa Peretti's Wave earrings at the French Open, May 25 - June 8. The partnership will extend for the next two years and will cover the four Grand Slam Tennis events: The French Open, Wimbledon, and the US and Australian Open. During each event, Sharapova will wear Tiffany earrings that will be sold at Tiffany & Co. stores around the world as Tiffany for Maria Sharapova. Tiffany will accessorize Sharapova's custom French Open Nike-designed tennis dress. The dress has a Tiffany pearl button closure that fastens at the back of the dress.--Karl ... ...Read the whole story

  • Kraft Introduces Mac & Cheese Crackers
You're Off Monday; So Are We!

Have a safe and happy Memorial Day, readers. See you on Tuesday. ...More

  • Raising Expectations

    Every one of us in the promotion industry needs to have a sit down-or maybe more of a knock down/drag out-with our own inner expectations. Because clearly, after all these years of promotional growth and the ...More