• Ford Changes Focus From SUVs To Smaller Cars, Hybrids

    [Automotive] IntelliChoice's James Bell says Ford must continue to lift residual values. "Thankfully, they are following the path of limiting fleet business, but they need to lower cost of ownership, and fuel efficiency is a big part of that." ...Read the whole story

  • 100th Anniversary Is Well-Timed For Milk-Bone Strategy

    [Food] The Milk-Bone Moments Dog House in Times Square also served to help publicize another key aspect of the anniversary campaign, a Web-based contest wherein "pet parents" can enter their most memorable "Milk-Bone Moment," captured in a photo or video. The contest will recognize the top 100 "moments of joy that strengthen the bond between a pet and his or her pet parent." ...Read the whole story

  • Fandango, American Airlines, Westin In 'Sex/City' Promo

    [Entertainment] "We expect the promotion to get a lot of word-of-mouth buzz, too," says Ted Hong, Fandango's VP/marketing. "In a lot of markets Fandango has become a verb, where people say 'Hey, go Fandango the tickets, and I'll meet you in front of the theater'." ...Read the whole story

  • Cerveza Tecate To Produce Sports Awards Program

    [Beverages] The show, featuring performances, honorary awards presentations and a pantheon of Hispanic entertainers, will comprise awards in categories like North American Soccer, Hispanic Boxer, Baseball Hispanic All-StarTeam, Basketball Hispanic Player of the year, and American Football Hispanic Player of the year. ...Read the whole story

  • Marketing Symbolism 101: Polar Bears Rock

    [Trends] While the move might not seem like a big deal to most consumers, the environmental marketing cognoscenti say it potentially could have a hefty impact in communicating the impact of global warming to a mass market that still doesn't quite believe such a thing exists. "The polar bear is the poster boy of climate change," says Hugh Hough, founder of Green Team. ...Read the whole story

Raising Expectations

Every one of us in the promotion industry needs to have a sit down-or maybe more of a knock down/drag out-with our own inner expectations. ... ...More

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