• New York State Puts Its Heart Back Into Marketing Campaign

    [Tourism] "This is big business," says Thomas Ranese, CMO for the Empire State Development Corp. "And research shows we have an opportunity for it to be much larger." Campaign imagery includes a set of icons to identify various attractions from urban to Arcadian: grass, a butterfly and squirrel for NY's natural assets, grapes for wineries and culinary offerings in another. ...Read the whole story

  • Maine Urges Canadians To Take 'Two-Nation Vacation'

    [Tourism] The Automobile Association of America projects that when all the counting is done, gas prices will have caused 0.9% fewer Americans to travel for Memorial Day weekend. Still, that means nearly 31.7 million Americans (83% of all holiday travelers) probably got behind the wheel for the long holiday. And state and regional tourism boards are pulling out all the stops to make sure they get their share of those travelers. ...Read the whole story

  • Proven $ Returns Boost Michigan's Marketing Budget

    [Tourism] After evaluating the impact of Travel Michigan's advertising campaigns between 2004 and 2007, a report found that the $20 million in advertising spent attracted more than 3.8 million visitors who would not otherwise have traveled to Michigan. These tourists spent more than $800 million statewide at Michigan businesses, resulting in an additional $56.4 million in new tax dollars for the state treasury. ...Read the whole story

  • Rand McNally: Some Road Travel Affected By High Gas Prices

    [Research] Three-quarters of Americans said they are at least somewhat likely to take a road trip this year. Nearly a third said they were very likely to take a road trip. However, two-thirds of U.S. adults who planned to take a road trip this summer have altered their plans. More than half will shorten their trip's duration or distance. However, only 10% will cancel their trips altogether. ...Read the whole story

  • Motel 6 Offers Family Trip Planning On Web Site

    [Hospitality] The national parks tour follows the recently announced Jazz Journey that traces the roots of jazz music from Chicago to New Orleans. The Web site currently features video and audio clips from Kahil El'Zabar about each interesting stop with lists of jazz venues for each city on the circuit. ...Read the whole story

  • Top 20 Cookout Capitals

    1 San Diego 2 San Francisco/Bay Area 3 Los Angeles 4 Honolulu 5 Eugene, Ore. 6 Sacramento 7 Spokane, Wash. 8 Madison, Wisc. 9 Medford, ... ...More

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