• KFC Adds Third Fried Chicken Flavor In 68 Years

    [Restaurants] In the 30-second spot, two young married couples dine outdoors, apparently on a pier at a marina. It's a sunny day reflective of blue and white colors as one husband joins the others and asks what it is they're eating. When he takes a bite, he's pleasantly surprised at the spicy flavor. "It's not spicy hot," he says, to which one of the wives says, "It's smoky." ...Read the whole story

  • Miller Plans Texas Promo To Seal New Cowboys Deal

    [Beverages] Called "You Could Take Home History," The effort commemorates the Dallas Cowboys' exodus from Texas Stadium to new digs and includes weekly giveaways of game tickets, team merchandise and stadium collectibles; commemorative packaging; point-of-sale highlighting great moments in Texas Stadium history; and TV, radio, print, out-of-home and digital advertising. ...Read the whole story

  • For Kids, Moms Spend Most On Clothes And Entertainment

    [Retail] The child's age-more so than household income-dictated how money would be spent. "Moms who only have kids older than 5 years of age spend approximately 35% more than moms with younger kids," says Anita Frazier, industry analyst for The NPD Group. "High spenders spend more in general across categories than do moderate or low spenders, but the two categories that had the most notable difference were apparel and toys." ...Read the whole story

  • Nationwide Targets South Asians With 'Idol' Contestant Sanjaya

    [Financial Services] "He's a tremendously popular figure in those communities," says company rep Mike Switzer. "It's not just young teenage girls. Folks of South Asian descent like him a lot. South Asian Americans have among the highest annual incomes in the country. "They're also among the highest educated in the U.S., which makes them valuable customers for us." ...Read the whole story

  • Father's Day Lament: 'No Mon, No Fun, Your Son'

    [Research] Fewer consumers--70% versus 77% last year--plan to buy one or more gifts this Father's Day. Furthermore, they'll spend $115 on average, or 8% less than in 2007, according to the 2008 installment of an annual survey conducted by Brand Keys. This year, so few reported planning to buy dad a computer that this item didn't even make the list. ...Read the whole story

  • Dell Moves To Protect Brand Name After Legal Ruling

    [Electronics] The Albany County (N.Y.) Supreme Court found that Dell deprived customers of technical support they either bought or were eligible for under warranty. The company failed to provide onsite repairs for contracts. They also required customers to wait for extended time on the phone without ultimately providing help. ...Read the whole story

  • Suzuki To Target Surfers With 'Ultimate Wave' Movie

    [Automotive] The film, co-sponsored by surfer-fashion brand Quiksilver, explores wave formation and wave forecasting technology, and mixes that with music-video-style footage of surfers, waves, spliced with interviews with famous surfers talking about the ultimate wave. It is to be released in the fall of 2009. ...Read the whole story

  • Top 10 Luxury Hotels

    1 Small Luxury Hotels of the World 2 Rock Resorts 3 Peninsula 4 Ritz-Carlton 5 Mandarin Oriental 6 Orient Express 7 St. Regis 8 Four ... ...More



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