Monday, July 21, 2008
  • Marketing Departments Understaffed, Too Many Move On Quickly

    [Research] In most cases the executives are brought in to turn around a failing business. If the business doesn't pick up, they are pushed out the door. "We know the average time a chief marketing officer spends in any position is 22 months, and the study suggests many marketing executives have just under eight jobs in about 18 years," says MENG president Richard Guha. "That's quite horrifying." ...Read the whole story

  • Mattel Sales Ride 'The Dark Knight' Headwinds

    [Retail] And if predictions for the Warner Bros. movie pan out, the latest Batman sequel toys will provide plenty of continuing coattails for product tie-ins. Variety, for example, reports the film has a shot at opening as high as Disney's 2006 "Pirates of the Caribbean: Dead Man's Chest," with $218.4 million. ...Read the whole story

  • Economy Spurs Faster Retail (Vs. Food Service) Coffee Growth

    [Beverages] Small behavior changes have a major impact on the coffee market, and current economic pressures are expected to drive consumers to brew more of their premium coffee at home and/or choose less extravagant out-of-home coffees. The result: While the food service sector will maintain its lion's share of coffee dollars, retail-purchased coffee's growth rate will slightly outpace food service's over the next five years. ...Read the whole story

  • Used Compact Cars From '90s Going Like Hotcakes

    [Automotive] Cars.com, the shopping and research site, reports a big increase in searches on the site for economy cars built in the mid- to late-'90s. Per the site, the Geo Metro and Geo Prizm have seen consumer searches rise by more than 200% versus last year. And guess what? Their prices are up. ...Read the whole story

  • Mercedes Dives Into Swimwear Show In Miami

    [Automotive] The company is title sponsor of Fashion Week in New York, Los Angeles, Mexico City, Berlin and Miami. Starting next year, Mercedes will also have title sponsorship of Stockholm Fashion Week by Berns. This summer, Mercedes-Benz was creator and title sponsor of "Young Fashion Industry Award at Stockholm Fashion Week." ...Read the whole story

  • Coke Launches Tour With Hip-Hopper Lupe Fiasco

    [Beverages] The company will have branding and products at concerts, including "Coca-Cola City" backdrops on the stages to Coca-Cola beverages. "The concert venues are set with multiple experiences that allow teens to interact with the brand," says Coke's Yolanda White. ...Read the whole story

  • Saturn To Owners: Kiss My Astra

    The promo is a photo contest dangling a new Astra compact sedan to anyone who the judges think has proven his/her love for the brand beyond all others. People have to kiss an Astra, any Astra, have someone photograph the event and upload to www.ImSaturn.com. The contestant with the best photo of themselves bussing an Astra wins a 2008 Saturn XR 5-door. To be eligible, contestants must log on and join the ImSaturn online network. In September, a group of "Astra-ologists" from Saturn will select 20 finalists. Visitors and members of ImSaturn.com will then cast their votes for the best ... ...Read the whole story

  • Luxury Shoppers Migrate Toward The Web

    Maybe it's getting a little embarrassing to price high-end watches at the store, when you suspect your fellow shoppers may be headed for foreclosure. Or maybe it's just easier. Either way, a new poll from the Luxury Institute finds that Americans with annual incomes of at least $150,000 are more likely to research luxury purchases on the Web. Some 64% of these affluents say they go directly to company websites for information on luxury goods and services. The Internet rates more highly than recommendations from friends and family, which guides 57% of these shoppers. And 38% say they prefer search ... ...Read the whole story

Who's Making What?

TitleM/FSalary Marketing DirectorF$150,000 Marketing DirectorM$130,000 VP MarketingF$190,000 VP Marketing M$185,000 Top Division Marketing ExecF$185,000 Top Division Marketing ExecM$175,500 Of the 397 respondents, the average number of years of experience was nearly 18 with 6.37 of those ...More


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