Friday, July 25, 2008
  • OfficeMax Puts Power Of Penny To Test In Campaign

    [Retail] Over the next two weeks, OfficeMax's "Power to the Penny" campaign will launch TV spots using "Penny Prank" footage, radio spots featuring improv comedian, Matt McCarthy, online ads and a national event on Aug. 5 at Minnesota's Mall of America, where a massive penny tray will be filled with two million pennies available to kids for back-to-school shopping. ...Read the whole story

  • Packaged Facts Finds Kids Take Lead On Green Purchases

    [Research] Half of 6- to-8-year-olds encourage their parents to buy green products--with Hispanic children leading other demographics by a wide margin. The Hispanic kids' environmentalism, in turn, may be the reason why the Pacific region--with its large Hispanic population--leads all other areas in numbers of kids pushing their parent to go green. ...Read the whole story

  • American Express Expands 'Members Project' Parameters

    [Financial Services] "We're putting more focus in how we leverage online," says Belinda Lang, vice president of consumer marketing strategy at American Express. "We're trying to make it that much easier for people to engage with us." The company has developed a vast array of online tools, from Facebook and MySpace presences to widgets and online badges people can use to promote their projects. ...Read the whole story

  • Strong Sales Of TV Converter Boxes Boost Radio Shack Results

    [Retail] Even though results are improving in its Sprint postpaid business, that line is still a major drag on results. Excluding Sprint postpaid and related wireless accessory business, "comparable store sales in the second quarter would have increased 12.7%," the company says. Still, Radio Shack saw a "significant improvement" in its AT&T; post-paid business. ...Read the whole story

  • American Express Sponsors AOL Music Tour Site

    [Financial Services] Card holders get special discounts at The site's goal is twofold: First, to be a one-stop destination for music fans looking to follow their favorite bands/artists on tour. And second, to provide a resource for music labels to track the popularity of a particular artist or tour beyond ticket sales. ...Read the whole story

  • CSPI Chides Girl Scouts For DQ Drink

    The Center for Science in the Public Interest, in a press release, chided the Girl Scouts of the USA for renting its name to Dairy Queen in the form of the chain's new Thin Mint Cookie Blizzard. The large size, said the activist group, has more than 1,000 calories and provides more than a day's saturated fat. Even the small, said CSPI, is like drinking a Big Mac. "Selling cookies door to door is one thing," said CSPI executive director Michael F. Jacobson. "But renting out its nonprofit brand name to a junk-food chain is a major badge of shame ... ...Read the whole story

  • Rapper Sues Taco Bell

    U.S. rapper and hip-hop mogul 50 Cent sued Taco Bell on Wednesday, saying the restaurant chain made him the star of its hip-hop themed ad campaign without his permission and without paying him a fee, according to Reuters. The lawsuit accuses the chain of disseminating a letter, addressed to 50 Cent, that encourages the rapper to change his name to "79 Cent," "89 Cent" or "99 Cent." Per the news agency, the letter was designed to promote the company's "79-89-99 Cent Why Pay More" campaign, while avoiding the multimillion-dollar fee the rapper might have charged to use his name, the ... ...Read the whole story

Who's Eating At Fast-Food Restaurants?

1. Lafayette, Ind. 2. Rochester, Minn./Mason City, Iowa 3. Cedar Rapids/Waterloo/Iowa City/Dubuque, Iowa 4. Detroit 5. St. Joseph, Mo. 6. Omaha, Neb. 7. Champaign/Springfield/Decatur, Ill. 8. South Bend/Elkhart, Ind. 9. Columbus, Ohio 10. Cleveland/Akron (Canton), Ohio ...More