Monday, July 28, 2008
  • Scion Seeks Community In New Campaign

    [Automotive] The spot ends with the Scion logo and its five-year-old tagline, "What moves you." An additional tagline, "United by Individuality" also appears. "It's more of a campaign idea than a second tagline," says the brand's corporate manager, Dawn Ahmed. "We wanted to showcase the fact that Scion owners want to come together and they do so over customization." ...Read the whole story

  • New M&M's Blend Features Nascar Driver

    [Food] In May, to tie in with Kyle Busch's birthday, Mars "presented" the driver with his own "Inner M" print ad. The Inner M ad series features celebrities demonstrating "how those who have found the M&M's inside themselves embrace the fun side of life." ...Read the whole story

  • Colorful Dell Festival Puts Focus On Studio Laptops

    [Electronics] "The Dell Dome is a multimedia playground that celebrates self-expression and promotes sharing through art, music and design," explains Lisa Hassel, experiential marketing manager for Dell's consumer business. "The combination of technology and recreation adds unique depth and dimensions to the music festival experience." ...Read the whole story

  • Rebate Checks: Where The Money Didn't Go

    [Retail] Retail experts, appearing before Congress last week, say that rising gasoline and grocery prices sucked up much of the juice rebates were supposed to inject into the economy, and asked for an additional economic stimulus package. ...Read the whole story

  • Yellowpages.com's Outdoor Push Fits Three-Screen Strategy

    [Telecom] Taking advantage of AT&T's partnership with Apple as part of that strategy, Yellowpages.com designed a cell phone application for the iPhone that lets consumers find and share business information based on local search. ...Read the whole story

  • Whole Foods, Kellogg's Sponsoring Family Fitness Initiative

    [Food] Kellogg's will relocate its existing "Kellogg's Kidz Kitchen" events from the festival's main beach location to the "Fun and Fit" area for 2009. The three-year-old Kidz Kitchen concept features culinary demonstrations with a healthy focus by star chefs. ...Read the whole story

  • Nike To Pull Hyperdunk Ads

    The company reportedly said on Friday that it will pull the ads due to criticism that they "fed homophobic views," according to the Oregonian. The ads were created by Portland's Wieden+Kennedy agency and titled "That Ain't Right," "Isn't That Cute," and "Punks Jump Up." One ad showed a basketball player dunking over another. The crotch of the player dunking was planted firmly in the other player's face. The ad sported a large tag line: "That Ain't Right." --Nina M. Lentini ...Read the whole story

  • Suit: Whole Foods Stole Our Slogan

    Stop & Shop is suing Whole Foods, claiming the high-end natural foods chain stole its "The Real Deal" marketing positioning, reports the Boston Globe. The Quincy, Mass.-based Stop & Shop, and Giant Food, a sister chain, recently launched a Real Deal advertising campaign in stores and promotional programs. Three weeks later, the suit alleges, Whole Foods kicked off its own "The Real Deal" in a blog, quarterly guide, and in-store signage. "Whole Foods has developed a reputation for offering high-priced products," the suit says, "and, as Whole Foods has acknowledged, is often referred to by consumers as 'Whole Paycheck.' Whole ... ...Read the whole story

Who's Visiting Theme Parks?

Residents of: 1. Los Angeles 2. Rochester, N.Y. 3. Harrisburg/Lancaster/Lebanon/York, Pa. 4. Orlando/Daytona Beach/Melbourne, Fla. 5. Springfield/Holyoke, Mass. 6. Syracuse, N.Y. 7. San Diego, Calif. 8. Atlanta 9. San Francisco/Oakland/San Jose 10. Philadelphia Source: MRI's Market-by-Market ...More