Marketing Daily
Thursday, August 28, 2008
  • FINANCIAL SERVICES
    Bank Of America To College Kids: Meet Morris
    by Aaron Baar

    The Morris on Campus site will be promoted through online banner ads, in-store marketing materials and collateral on ATMs. The company opted for online … Read the whole story

  • Who's Buying American?
    by

    The Top 10 cities in which adults who agree that "buying American products is important to me": 1. St. Joseph, Mo. 2. North Platte, … Read the whole story

  • AUTOMOTIVE
    Chrysler May Jettison Its Dodge Viper
    by Karl Greenberg

    One industry expert says good riddance. "Frankly, the Corvette doesn't do much for Chevrolet; the car has its own identity and people don't buy … Read the whole story

  • ELECTRONICS
    Samsung's Campaign Focuses On Football Fans
    by Laurie Sullivan

    Says Peggy Ang, Samsung Electronics America vice president of marketing, "We realize that for 45 million fans the football experience is watching the game … Read the whole story

  • FOOD
    Sara Lee Sells Whole Grain Image To Teens
    by Karl Greenberg

    Sara Lee Fresh Bakery is pitching its whole-grain Soft & Smooth brand to teens with its largest campaign to date. The effort, allied with … Read the whole story