• Bank Of America To College Kids: Meet Morris

    The Morris on Campus site will be promoted through online banner ads, in-store marketing materials and collateral on ATMs. The company opted for online and point-of-sale promotions to catch students where they live. In addition, the bank is offering $25,000 for the best financial tip about college life. ...Read the whole story

  • Chrysler May Jettison Its Dodge Viper

    One industry expert says good riddance. "Frankly, the Corvette doesn't do much for Chevrolet; the car has its own identity and people don't buy another Chevrolet because Chevy builds Corvette," says Todd Turner. "Dodge got a whole lot more capital from its Ram pickup than it ever got from the Viper in terms of brand image and showroom traffic." ...Read the whole story

  • Samsung's Campaign Focuses On Football Fans

    Says Peggy Ang, Samsung Electronics America vice president of marketing, "We realize that for 45 million fans the football experience is watching the game through the television set, not through live engagement at stadiums. Few fans get to see the game live." ...Read the whole story

  • Sara Lee Sells Whole Grain Image To Teens

    Sara Lee Fresh Bakery is pitching its whole-grain Soft & Smooth brand to teens with its largest campaign to date. The effort, allied with Disney's "High School Musical 3: Senior Year," comprises TV, web, in-cinema grassroots events, sweepstakes, PR and point-of-purchase activities timed to the film's Oct. 24 release. ...Read the whole story

  • Who's Buying American?

    The Top 10 cities in which adults who agree that "buying American products is important to me": 1. St. Joseph, Mo. 2. North Platte, Neb. ... ...More

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